Water Bottle Accessories
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Shark Tank Spotlight
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In the world of hydration, personalization has become a sought-after trend. CharCharms, founded by Charlotte Trecartin in 2021, has tapped into this desire by offering a range of stylish and functional water bottle accessories. The brand’s innovative approach caught the attention of many, leading to a feature on Season 16, Episode 10 of Shark Tank.
Charlotte Trecartin identified a gap in the market for customizable water bottle accessories that blend functionality with personal style. This realization led to the creation of CharCharms, a brand dedicated to making hydration both fun and individualized. Starting from a modest setup, the company quickly gained traction among consumers seeking to personalize their hydration experience.
In January 2025, Charlotte Trecartin presented CharCharms on Shark Tank, seeking an investment to propel the brand further. At the time, the company had achieved impressive sales, reporting $6 million in revenue for 2024. Despite the strong financial performance, the Sharks expressed concerns about the competitive landscape and the brand’s positioning. Ultimately, CharCharms did not secure a deal on the show.
Kevin O’Leary |
$300,000 for 20% equity |
Daymond John |
$300,000 for 17.5% equity |
Lori Greiner |
No offer |
Mark Cuban |
No offer |
Kendra Scott |
No offer |
Season and Episode |
Season 16, Episode 10 |
Air Date |
January 31, 2025 |
Entrepreneurs |
Charlotte Trecartin |
Product |
CharCharms offers a variety of accessories designed to personalize and enhance water bottles. These accessories aim to add both style and functionality to standard water bottles. |
Investment Sought |
$300,000 |
Equity Offered |
10% |
Valuation |
$3 million |
Initial Sales |
2024 Sales (Year-to-Date): $6 million, projecting $10 million by end of year |
Retail Plans |
CharCharms had established partnerships with major retailers. After a successful test run, Dick’s Sporting Goods placed orders for all 780 of its stores. Additionally, Target launched CharCharms products nationwide, offering 17 different sets in their stores. |
FInal Deal |
No offer. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Following the Shark Tank appearance, CharCharms continued its upward trajectory:
CharCharms offers a diverse array of accessories designed to enhance and personalize water bottles:
CharCharms exemplifies how a simple idea, rooted in personalization and functionality, can resonate with a wide audience. While the Shark Tank experience presented challenges, the brand’s continued growth and innovation underscore its commitment to enhancing the hydration experience. As CharCharms expands its reach and product offerings, it remains a testament to entrepreneurial vision and adaptability.
CharCharms is a company that sells fun, customizable water bottle accessories like straw toppers, charms, boots, and pouches to add personality to hydration.
CharCharms was founded by Charlotte Trecartin, who launched the brand in 2021 and appeared on Shark Tank Season 16.
No, although Charlotte received offers from Kevin O’Leary and Daymond John, she declined to give up more than 15% equity and left without a deal.
CharCharms made $80K in 2022, $250K in 2023, and $6M by mid-2024, with projections to hit $10M in annual sales by the end of that year.
CharCharms products are available online and at major retailers like Target and Dick’s Sporting Goods nationwide.
