First defense Nasal Screens Shark Tank

Allergy Relief

First Defense Nasal Screens Shark Tank

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First Defense Nasal Screens are small, nearly invisible, hypoallergenic filters designed to stick over the nostrils. These lightweight screens serve as a barrier, blocking pollen, dust, dander, pollution, and even certain bacteria and viruses from entering the nasal passages. They provide an alternative to bulky face masks and cater to people who want discreet and comfortable protection.

Key Features

  • Hypoallergenic Material: Made from medical-grade adhesives and filters.
  • Ease of Use: Simply stick them over your nostrils and go about your day.
  • Discreet Appearance: Virtually invisible, they don’t draw attention like masks.
  • Wide Applications: Ideal for people with allergies, those in dusty environments, or anyone seeking respiratory protection.
First Defense Nasal Screens Shark Tank Entrepreneur

First Defense Nasal Screens Shark Tank Experience

Entrepreneur: Joe Moore, the inventor of First Defense Nasal Screens, pitched the product on Season 2, Episode 2 of Shark Tank.

Moore came into the Tank with confidence, seeking a $500,000 investment for a 10% stake in his company. During the pitch, he demonstrated the effectiveness of the nasal screens, showing how they could trap particles before they entered the nasal passages. His presentation highlighted the screens’ simplicity and versatility, which intrigued the Sharks.

Shark Tank Summary

Season and Episode
Season 2, Episode 2
Air Date
March 25, 2011
Entrepreneurs
Joe Moore
Product
Lightweight, adhesive nasal filter, is designed to reduce the inhalation of allergens, pollutants, and other airborne particles by up to 99%.
Investment Sought
$500,000
Equity Offered
10%
Valuation
$5 million
Initial Sales
Sold 1.7 million units and held a purchase order from the United Arab Emirates valued at $8 million over six year.
Retail Plans
Use the investment to help with manufacturing for the United Arab Emirates 6 year deal.
Shark Reactions
Sharks were impressed by the figures which led to a competitive bidding situation among the sharks.
Bidding War
Kevin O’Leary offers $500,000 for 20% equity and a 15% royalty until the investment is recouped. Daymond John offers $800,000 for 30% equity, plus a 10% royalty. Robert Herjavec offered $4 million for 100% ownership of the company, along with a 10% royalty in perpetuity.
Final Deal
Kevin O’Leary, Daymond John, and Mark Cuban make a deal together of $750,000 for 30% equity and 10% perpetual royalty which was accepted, but did the deal did not materialize post-show.

*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.

Why the Sharks Were Hooked

1.  High Demand for Respiratory Protection: Even before the COVID-19 pandemic, there was a growing awareness of air pollution and its health effects. The product’s potential to address this issue resonated with the Sharks.

2. Innovative and Convenient: The small, discreet design set the product apart from bulky face masks.

3. Global Market Potential: With air quality concerns worldwide, First Defense Nasal Screens had the potential to scale internationally.

4. Strong Intellectual Property: Joe Moore’s patents protected his invention, making it a secure investment.

Post-Shark Tank Success

After the show, First Defense Nasal Screens gained significant traction. Joe Moore and his team expanded their distribution channels, reaching both domestic and international markets. The screens became particularly popular in areas with high levels of pollution or allergens.

Notable Achievements Post-Show:

  • International Partnerships: FDNS secured deals in countries like China and India, where air quality concerns are especially pressing.
  • Increased Awareness: The Shark Tank appearance boosted public interest in the product, making it a go-to solution for allergy sufferers and travelers.
  • Adaptation for Pandemics: During COVID-19, the product gained renewed interest as people sought alternatives to traditional face masks.
First Defense Nasal Screens Shark Tank

Pros and Cons

Pros

  • Compact and discreet design.
  • Easy to apply and remove.
  • Effectively blocks common airborne particles.
  • Suitable for people with sensitive skin.

Cons

  •  Limited lifespan; needs frequent replacement.
  • May not provide the same level of protection as high-quality face masks in specific scenarios.

Who Can Benefit from FDNS?

First Defense Nasal Screens are ideal for:

  1. Allergy Sufferers: Blocks pollen and other allergens, reducing symptoms.
  2. Travelers: Provides a lightweight option for airplane travel or trips to polluted cities.
  3. Outdoor Workers: Protects construction workers, gardeners, and others exposed to dust and debris.
  4. General Use: Anyone looking for discreet respiratory protection in everyday life.
First Defense Nasal Screens Shark Tank

Conclusion

First Defense Nasal Screens stand out as a simple yet innovative solution for respiratory protection. Their Shark Tank appearance not only catapulted the product into the spotlight but also showcased the power of creative problem-solving in addressing everyday health concerns. Whether you’re an allergy sufferer or someone who simply wants to breathe cleaner air, FDNS offers a practical and stylish alternative to traditional masks.

Update

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FAQs

What are First Defense Nasal Screens?

First Defense Nasal Screens are hypoallergenic, self-adhesive nasal filters that cover the nostrils to block airborne particles such as allergens, pollutants, and pathogens, reducing inhalation by up to 99%.

How do you use First Defense Nasal Screens?

Simply peel off the backing and apply the adhesive side of the nasal screen over each nostril, ensuring a secure fit to effectively filter inhaled air.

Are First Defense Nasal Screens reusable?

No, they are designed for single-use to maintain optimal hygiene and effectiveness. It’s recommended to replace them after each use or as directed.

Where can I purchase First Defense Nasal Screens?

They are available for purchase through the company’s official website and select online retailers. Availability may vary by region.

Did the deal with the sharks go through?

No, the deal agreed upon during the “Shark Tank” episode did not materialize post-show. However, the exposure significantly boosted the company’s success, leading to substantial growth and an estimated valuation of $50 million.