Electric Flosser
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Maintaining oral hygiene is essential, but let’s be honest—flossing is a chore many people skip. Traditional flossing can be inconvenient, time-consuming, and sometimes even painful. Enter Flaus, an innovative electric flosser that made waves on Shark Tank. Designed to make flossing faster, easier, and more effective, Flaus combines technology and convenience to revolutionize dental care.
Flaus is the world’s first electric flosser, designed to make flossing as effortless as brushing your teeth. Unlike traditional floss, which requires manual effort, Flaus does the work for you with gentle vibrations and ergonomic design, making it more effective and comfortable.
Flaus appeared on Shark Tank and instantly caught the attention of the Sharks. The founders pitched their innovative product, highlighting the pain points of traditional flossing and the market potential for an easier solution.
Highlights from the Pitch:
Season and Episode |
Season 15, Episode 22 |
Air Date |
May 3, 2024 |
Entrepreneurs |
Samantha Coxe |
Product |
Flaus is designed to make flossing as effortless as brushing. The device features an ergonomic handle for easy maneuverability and uses replaceable, recyclable floss heads, emphasizing both user convenience and environmental sustainability. |
Investment Sought |
$250,000 |
Equity Offered |
5% |
Valuation |
$5 million |
Initial Sales |
$900,000 in sales in the last 12 months, translating to a healthy 33% gross profit of $300,000. Also, a retail price of $99 per unit, with a manufacturing cost of $25, yielding a 75% gross margin. |
Retail Plans |
Initially only sold directly to consumers, but plan on establishing retail connections with the help from the Sharks. |
Shark Reactions |
Sharks were impressed by the product’s design and market potential. Guest Shark Candace Nelson appreciated the peppermint-flavored floss and inquired about other flavor options, which Samantha confirmed were in development. |
Bidding War |
Kevin O’Leary offered $250,000 for 5% equity plus a $2.50 royalty per unit until $750,000 was recouped. Daymond John proposed $250,000 for 10% equity. Candace Nelson offered $250,000 for 8% equity. |
Final Deal |
Candace Nelson’s offer of $250,000 for 8% equity, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Flaus is available for purchase on its official website and select online retailers like Amazon.
Pricing Breakdown:
While Flaus is more expensive than traditional floss, the investment pays off in ease of use, effectiveness, and sustainability.
Pros:
✅ Easy and convenient to use
✅ More effective than manual flossing
✅ Eco-friendly with replaceable floss heads
✅ Rechargeable and durable
Cons:
❌ Higher upfront cost than traditional floss
❌ Requires replacement heads, adding to long-term costs
Flossing just got a major upgrade with Flaus. This electric flosser takes the hassle out of daily oral care, making it easier to maintain healthy teeth and gums. Whether you saw it on Shark Tank or just discovered it, Flaus is a game-changer for those who want to floss more effectively.
Flaus uses 18,000 sonic vibrations per minute to make flossing easier, faster, and more effective. It also features replaceable floss heads and a rechargeable battery, reducing waste.
Flaus is available on its official website (goflaus.com) and select online retailers like Amazon.
The Flaus starter kit costs around $99, which includes the device, charging dock, and floss heads. Replacement heads are sold separately.
Yes! Flaus is designed to be gentle on gums while effectively removing plaque. The vibrations help reduce discomfort compared to traditional flossing.
Yes! Founder Samantha Coxe secured a $250,000 investment from Candace Nelson for 8% equity in Season 15, Episode 22.
