Cat Shelf
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Frame Your Feline is an innovative product that combines feline furniture with home décor, turning your cat into a “living meowsterpiece.” Co-created by Brian Vermeire and Kristina Hughes, this unique concept offers a stylish alternative to traditional cat trees and shelves.
Traditional cat furniture often clashes with home aesthetics. Recognizing this, Brian and Kristina sought to create a solution that caters to both cats’ needs and homeowners’ design preferences. The result is Frame Your Feline—a wall-mounted frame that serves as both a perch for cats and a piece of art for your home.
Frame Your Feline is a wall-mounted feline frame that serves as both a perch for cats and a piece of art for your home. Entrepreneur Brian Vermeire and Kristina Hughes sought $100,000 for 10% equity.
Brian and Kristina did not secure a deal with the sharks.
After its appearance on Shark Tank, Frame Your Feline broadened its product selection by introducing new frame finishes and bundle options, making their offerings more adaptable and suitable for various homes. Additionally, the company partnered with Pasadena Humane and Mission Meow to support cat rescue and adoption initiatives.
Kevin O’Leary |
No offer |
Barbara Corcoran |
No offer |
Lori Greiner |
No offer |
Mark Cuban |
No offer |
Daymond John |
No offer |
Brian and Kristina presented Frame Your Feline on Season 16 of Shark Tank, seeking $100,000 for 10% equity. Despite a charming presentation, the sharks declined to invest, citing concerns over sales figures and pricing.
Season and Episode |
Season 16, Episode 17 |
Air Date |
April 18, 2025 |
Entrepreneurs |
Brian Vermeire and Kristina Hughes |
Product |
Frame Your Feline is a wall-mounted feline frame that serves as both a perch for cats and a piece of art for your home. |
Investment Sought |
$100,000 |
Equity Offered |
10% |
Valuation |
$1 million |
Initial Sales |
2023 Sales: $10,000. 2022 Sales: $3,000. Retail Price: $299. Manufacturing Price: $169. |
Retail Plans |
Frame Your Feline plans on increasing the scale of manufacturing to reduce costs and increase visibility of product to attract customers. |
Final Deal |
No deal |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Each Frame Your Feline set includes:
The entire set is priced at $299.95.
Frame Your Feline offers a variety of artwork panels, including solids, gradients, tie-dye, and abstract designs. Customers can also upload their own images for a personalized touch. Additional panels are available for purchase at $49.95 each.
Beyond business, Frame Your Feline is dedicated to animal welfare. The founders are advocates of TNR (Trap, Neuter, Return) programs and aim to sponsor a mobile clinic for low-cost spay/neuter services. They are also partners with Mission Meow, supporting cat-centric non-profits.
Frame Your Feline offers a creative and stylish way to enrich your cat’s environment while enhancing your home’s interior. It’s a testament to how functional pet furniture can also be a work of art.
The Feline Frame Shelves are designed to support cats of all sizes, ensuring a safe and sturdy perch for your feline friend.
Feline Frame Sets are available for pre-order, with shipments expected by early January 2025. Standalone artwork panels typically ship within 1 to 2 weeks.
Yes, all orders include shipment tracking. You’ll receive an automatic email with tracking information once your order ships, along with a delivery confirmation upon arrival.
Absolutely! For international orders, contact Frame Your Feline with your shipping address to receive a shipping quote and coordinate your order.
Orders within the Continental USA are shipped via UPS Ground. For international orders or those outside the Continental USA, the best delivery service for your location will be selected at the time of shipment.
