Gluten-Free Baked Goods
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Shark Tank Spotlight
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GoodLove Foods, a gluten-free frozen baked goods brand, captivated audiences and investors alike during its appearance on Shark Tank Season 16. Founded by Chennelle Diong and her husband Justin Beaver, the company offers a range of allergen-friendly products that have redefined gluten-free indulgence.
Chennelle Diong, an entrepreneur and University of Denver adjunct professor, co-founded GoodLove Foods in July 2021 alongside her husband, Justin Beaver. Both diagnosed with celiac disease, they were driven by a personal mission to create gluten-free baked goods that didn’t compromise on taste or texture. Their product lineup includes buttermilk biscuits, cinnamon rolls, puff pastry, and pizza crusts, all crafted in a dedicated gluten-free facility in Longmont, Colorado.
GoodLove Foods is a gluten-free frozen baked goods company that offers celiac-safe, ready-to-bake products, including buttermilk biscuits, cinnamon rolls, and puff pastry. Entrepreneur Chennelle Diong sought $150,000 for 5% equity.
Chennelle secured a deal with Lori Greiner for $150,000 for 18% equity.
After appearing on Shark Tank, GoodLove Foods received such a high volume of orders that they sold out!
Lori Greiner |
Accepted offer of $150,000 for 18% equity |
Kevin O’Leary |
No offer |
Mark Cuban |
No offer |
Barbara Corcoran |
No offer |
Daniel Lubetzky |
No offer |
In March 2025, Chennelle took to the Shark Tank stage seeking $150,000 for a 5% equity stake in GoodLove Foods. Her pitch was as unique as her products, featuring a lively rollerblade performance that added flair to the presentation. The Sharks were impressed by the taste and quality of the baked goods, with Lori Greiner describing them as “blow my mind amazing.”
Despite initial concerns about the scalability of a direct-to-consumer frozen food model, Chennelle’s passion and the product’s quality won over Lori Greiner. After some negotiation, they agreed on a deal: $150,000 for an 18% equity stake.
Season and Episode |
Season 16, Episode 12 |
Air Date |
March 7, 2025 |
Entrepreneurs |
Chennelle Diong |
Product |
GoodLove Foods, a gluten-free frozen baked goods company that offers celiac-safe, ready-to-bake products, including buttermilk biscuits, cinnamon rolls, and puff pastry. |
Investment Sought |
$150,000 |
Equity Offered |
5% |
Valuation |
$3 million |
Initial Sales |
2023 Sales: $360,000. 85% from direct-to-consumer channels. 30–35% customer retention rate |
Retail Plans |
Aimed to expand into major retail stores since most of the sales are direct-to-consumer. |
Final Deal |
Lori Greiner offered $150,000 for 18% equity |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
GoodLove Foods primarily operates through a direct-to-consumer model, with 85% of sales generated online. Products are shipped frozen with dry ice to ensure quality upon arrival. While this approach has led to impressive sales figures—$360,000 in the past year—it also presents challenges, particularly in shipping costs and logistics.
To address these challenges and meet growing demand, Chennelle invested in her own production facility, allowing greater control over manufacturing. With Lori Greiner’s investment and expertise, GoodLove Foods aims to expand into major retail outlets, bringing their gluten-free delights to a broader audience.
With the Shark Tank deal secured, GoodLove Foods is poised for significant growth. The company projects $500,000 in sales for the current year, with expectations to triple that figure to $1.5 million in the next year. Plans are underway to increase production capacity and establish a presence in major retail stores, making their products more accessible to consumers nationwide.
GoodLove Foods exemplifies how personal passion and commitment to quality can disrupt traditional food markets. By addressing the needs of those with celiac disease and food allergies without compromising on taste, the company has carved out a unique niche. With strategic partnerships and a clear vision for the future, GoodLove Foods is set to become a household name in gluten-free baking.
They offer gluten-free, frozen, ready-to-bake goods like buttermilk biscuits, cinnamon rolls with icing, puff pastry, and vegan pizza crusts. New products, including dumpling wrappers, are launching soon.
Yes. All products are 100% gluten-free and manufactured in a dedicated gluten-free facility. They’re also free from soy, nuts, eggs, oats, seeds, and other common allergens.
Yes. They ship frozen products across the U.S. using insulated packaging and dry ice. Shipping fees vary by region, and orders are delivered within 48 hours to maintain quality.
Products are available on their website, Amazon, and select retail stores. A store locator is available on their website to find nearby retailers.
Founder Chennelle Diong secured a $150,000 investment from Lori Greiner for 18% equity. Post-show, the company experienced a surge in demand and is now expanding into retail markets.
