Legit Kits Shark Tank

Quilt Kits

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Shark Tank Spotlight

The Genesis of Legit Kits

Mike O’Dell’s journey into the world of quilting began as a personal hobby. He noticed that existing quilt kits often featured mundane designs and complex instructions, deterring many potential enthusiasts. Determined to address these challenges, Mike launched Legit Kits to offer vibrant, artistically rich quilt patterns accompanied by straightforward, user-friendly instructions. His mission was clear: to democratize the art of quilting and make it accessible to everyone, regardless of their experience level.

Legit Kits Shark Tank Experience

In Season 16, Episode 9 of Shark Tank, which aired on January 24, 2025, Mike O’Dell presented Legit Kits to the panel of investors. He sought an investment of $150,000 in exchange for a 5% equity stake in his company. Mike passionately articulated how Legit Kits revitalizes the quilting industry by making intricate designs achievable for quilters of all levels. He emphasized the growing demand for such products and outlined his vision for the company’s future expansion.

Shark Summary


Kevin O’Leary	Accepted offer of $150,000 for 5% equity, with a $10 royalty per unit sold in perpetuity
Mark Cuban	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Jamie Lima	No offer

Pitch Summary


Season and Episode	Season 16, Episode 9
Air Date	January 24, 2025
Entrepreneurs	Mike O’Dell
Product	Legit Kits offers vibrant and user-friendly quilt kits designed to make intricate quilting accessible to enthusiasts of all skill levels.
Investment Sought	$150,000
Equity Offered	5%
Valuation	$8 million
Initial Sales	2024 Sales (Year-to-Date): $825,000, revenue-neutral in 2024 due to investments in scaling operations.
Retail Plans	Operates primarily through its official website and Shopify, offering over 60 unique quilt designs. The company focuses on direct-to-consumer sales, utilizing online platforms to reach its target market of dedicated quilters.

*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.

Post-Shark Tank Growth

Following their Shark Tank appearance, Legit Kits has experienced notable growth:

Expanded Facilities: The company moved to a facility three times larger than its previous space to accommodate increasing demand.
Diverse Design Portfolio: Legit Kits now offers nearly fifty unique designs, including popular patterns like “Big G the Giraffe” and “Legit Tiger.”
Community Engagement: They’ve established a network of certified instructors and a “Block of the Month” program, fostering a vibrant community of quilting enthusiasts.

What Sets Legit Kits Apart?

Legit Kits distinguishes itself in the quilting market through several key features:

Intricate Designs: The kits showcase complex, visually striking patterns that transform quilts into pieces of art.
Foundation Paper Piecing (FPP): This technique simplifies the assembly process, allowing quilters to achieve precise results without the need for advanced skills.
Comprehensive Kits: Each package includes pre-cut fabrics, detailed instructions, and all necessary materials, ensuring a seamless quilting experience.
Generous Fabric Cuts: Larger-than-needed fabric pieces are provided, accommodating mistakes and leaving quilters with a colorful stash for future projects.
Diverse Fabric Selection: Some kits feature up to 96 different shades of Robert Kaufman Kona Cotton Solids, adding depth and vibrancy to the final product.

Customer Testimonials

Quilters who have used Legit Kits often praise the company for its innovative approach:

Ease of Use: Many appreciate the clear instructions and pre-cut fabrics, which make complex designs more approachable.
Artistic Satisfaction: Users express joy in creating quilts that are not only functional but also serve as stunning pieces of art.
Supportive Community: The company’s initiatives have cultivated a supportive environment where quilters can share their creations and learn from one another.

Final Thoughts

Legit Kits has successfully bridged the gap between traditional quilting and contemporary design, making the craft more accessible and enjoyable for a broader audience. Their journey, highlighted by a strategic partnership formed on Shark Tank, exemplifies how innovation and passion can rejuvenate even the most time-honored traditions. As they continue to expand and inspire, Legit Kits stands as a testament to the enduring appeal of quilting in the modern age.

Legit Kits

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FAQs

What is Legit Kits?

Legit Kits sells premium quilt kits with intricate, art-inspired designs and easy-to-follow instructions. They make complex quilts achievable for all skill levels.

Where can I buy Legit Kits products?

Legit Kits are available for purchase directly through their website, legitkits.com, which features their full product catalog and tutorials.

What fabrics are included in Legit Kits?

Most kits use high-quality Kona Cotton Solids by Robert Kaufman, with up to 96 shades included in some designs for a vibrant, professional finish.

What was the outcome of Legit Kits’ Shark Tank pitch?

Mike O’Dell accepted a $150,000 offer from Kevin O’Leary for 5% equity and a $10 per-unit royalty in perpetuity during Season 16, Episode 9.

Are Legit Kits beginner-friendly?

Yes! While designs look advanced, the included foundation paper piecing (FPP) method and detailed instructions make them accessible even for quilting novices.