Protein Bar
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The Mosh Protein Bar is a nutrition-packed snack designed to promote brain health while providing a convenient source of energy. Founded by Patrick Schwarzenegger and his mother, Maria Shriver, Mosh stands for “Maria Owings Shriver Health.” This product was created with a mission to combine delicious nutrition with science-backed ingredients that support cognitive health, a cause close to the founders’ hearts due to their advocacy for Alzheimer’s awareness.
Maria Shriver, a prominent journalist and advocate for Alzheimer’s research, teamed up with her son, Patrick Schwarzenegger, to create Mosh. Their family’s personal connection to Alzheimer’s disease motivated them to develop a product that emphasizes brain health. The duo partnered with leading nutritionists and scientists to ensure each bar was packed with ingredients known for their cognitive benefits. A portion of Mosh’s proceeds goes toward the Women’s Alzheimer’s Movement (WAM), underscoring their commitment to raising awareness and funding for brain health research.
Mosh made a significant splash when it appeared on Shark Tank. The founders showcased the bar’s unique value proposition and personal backstory, winning the interest of both the Sharks and viewers at home. The exposure from the show further propelled Mosh into the spotlight, driving consumer interest and highlighting the importance of brain health in the food industry.
Season and Episode |
Season 15, Episode 22 |
Air Date |
May 3, 2024 |
Entrepreneurs |
Maria Shriver and her son, Patrick Schwarzenegger |
Product |
Nutrition-packed protein bar designed to promote brain health while providing a convenient source of energy. |
Investment Sought |
$500,000 |
Equity Offered |
2% |
Valuation |
$25 million |
Initial Sales |
$10 million in online sales over two years |
Retail Plans |
Cost to produce each bar was $0.93, with online retail prices at $2.99 per bar and $3.39 in physical stores. Despite these sales figures, the company was operating at a loss, primarily due to a $100,000 monthly marketing expenditure. |
Shark Reactions |
Sharks expressed concerns about the competitive nature of the protein bar market and the company’s high valuation. Kevin O’Leary was skeptical of the $25 million valuation and the retail strategy, leading him to pass on the deal. Mark Cuban also declined, citing the saturated market. Daymond John felt that the return on investment would take too long and opted out. Guest Shark Candace Nelson shared concerns about the competitive niche and chose not to invest. |
Bidding War |
Lori Greiner, however, saw potential and offered $500,000 for 6% equity. |
Final Deal |
After negotiations, Lori Greiner offered $500,000 for a 3.5% equity stake and 1.5% in advisory shares. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Mosh Protein Bars are formulated to stand out in the crowded protein bar market. Each bar includes a thoughtful combination of ingredients that cater to both physical and mental well-being.
1. Brain-Boosting Ingredients
2. High-Quality Protein
Mosh bars are packed with 12-15 grams of protein, derived from premium sources like whey and plant-based proteins, to fuel the body and keep hunger at bay.
3. Clean, Keto-Friendly Nutrition
With no added sugar, these bars are low in carbs and high in healthy fats, making them ideal for keto dieters or anyone looking to maintain balanced energy levels.
4. Free of Artificial Additives
The bars are non-GMO, gluten-free, and made without artificial flavors or preservatives, appealing to health-conscious consumers.
Mosh currently offers several flavors, each crafted to satisfy cravings while staying health-conscious:
Unlike many protein bars, Mosh emphasizes cognitive health, making it more than just a post-workout snack. With its unique blend of brain-boosting ingredients and high-quality nutrition, Mosh appeals to consumers looking to support their mental and physical well-being simultaneously. Its charitable component further strengthens its brand identity, as customers know their purchase contributes to Alzheimer’s research and advocacy.
Customers have praised Mosh for its great taste, clean ingredients, and nutritional benefits. Many reviewers appreciate its convenience as a grab-and-go snack that doesn’t compromise on health. Others have highlighted its brain-boosting focus, a refreshing departure from traditional protein bars that emphasize only physical performance.
Mosh Protein Bars are a game-changer for anyone seeking a snack that combines nutrition with purpose. Whether you’re an athlete, a busy professional, or someone prioritizing brain health, Mosh offers a convenient and delicious solution. By choosing Mosh, you’re not just fueling your body—you’re supporting a mission to promote cognitive health and Alzheimer’s research.
Mosh Protein Bars are formulated with brain-supporting ingredients like lion’s mane mushrooms, ashwagandha, omega-3s, and vitamins B12 and D3, aiming to support both cognitive and physical health.
Yes, Mosh Protein Bars are non-GMO, gluten-free, and Kosher, catering to various dietary needs.
Mosh Protein Bars are available for purchase online at moshlife.com, Amazon, Thrive Market, and select retailers, including Erewhon Markets and Sprouts.
No, Mosh Protein Bars are made without artificial flavors or preservatives, focusing on clean, nutrient-dense ingredients.
Ingredients like Cognizin® Citicoline have been scientifically studied for their beneficial effects on brain health, specifically enhancing focus, attention, and memory.
