Greeting Cards
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Paper Tacos is a vibrant greeting card brand that brings Latinx culture to life through humor, nostalgia, and heartfelt messages. Founded by Jesús Ruvalcaba, the company aims to fill a gap in the market by offering culturally resonant cards that celebrate the rich traditions and experiences of the Hispanic community.
Growing up in a Mexican household, Jesús Ruvalcaba noticed a lack of greeting cards that reflected his culture’s unique humor and traditions. This realization led him to create Paper Tacos, a brand that transforms everyday cultural experiences into witty and relatable greeting cards. Ruvalcaba’s mission is to connect emotionally with all Latinos in the U.S., ensuring that each card resonates authentically with the diverse Hispanic community.
Paper Tacos offers a unique line of greeting cards that celebrate Latinx culture with humor and heart. Entrepreneur Jesús Ruvalcaba sought $120,000 for 10% equity.
Jesús secured a deal with Mark Cuban for $120,000 for 25% equity.
After its appearance on Shark Tank, Paper Tacos expanded into more than 200 retail locations, including 20 El Super stores.
Mark Cuban |
Accepted offer of $120,000 for 25% equity |
Daniel Lubetzky |
$120,000 for 30% equity |
Kevin O’Leary |
No offer |
Lori Greiner |
No offer |
Barbara Corcoran |
No offer |
Paper Tacos gained national attention by appearing on “Shark Tank,” where Ruvalcaba showcased his culturally rich greeting cards to a broader audience. The brand’s unique approach to combining humor, culture, and heartfelt messages resonated with viewers and investors alike, highlighting the demand for more inclusive products in the greeting card industry.
Season and Episode |
Season 16, Episode 15 |
Air Date |
April 4, 2025 |
Entrepreneurs |
Jesús Ruvalcaba |
Product |
Paper Tacos is a line of culturally resonant greeting cards celebrating Latinx traditions and humor |
Investment Sought |
$120,000 |
Equity Offered |
10% |
Valuation |
$1.2 million |
Initial Sales |
2024 Sales (Year-To-Date): $152,000. 2024 Sales (Projected): $188,000 with $60,000 profit. |
Retail Plans |
Paper Tacos intends to use the investment to support influencer marketing and purchase a digital press, which will increase profit margins by $0.14 per card. |
Final Deal |
Mark Cuban offered $120,000 for 25%, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Paper Tacos offers over 100 unique designs catering to various occasions, including birthdays, holidays, and everyday sentiments. Each card is infused with cultural references and humor that speak directly to the Latinx experience.
Examples include:
These cards are printed with eco-friendly inks, emphasizing sustainability alongside cultural celebration.
Customers have praised Paper Tacos for its unique blend of cultural authenticity and humor. One reviewer noted, “Finally a card I can relate to!” while another shared, “This is the first card I don’t throw away! It’s perfect as someone who loves pupusas; I really loved it!” .
Paper Tacos is more than just a greeting card company; it’s a celebration of Latinx culture, humor, and heartfelt connections. By bringing culturally resonant designs to the forefront, Paper Tacos fills a significant gap in the market, offering products that truly speak to the experiences of the Hispanic community.
Paper Tacos is a greeting card company that creates culturally resonant designs celebrating Latinx traditions and humor.
Jesús Ruvalcaba, inspired by his Mexican-American heritage, founded Paper Tacos to fill a gap in culturally relevant greeting cards.
They are available on their official website, Etsy, and in over 300 retail locations, including Vallarta Supermarkets.
Their cards blend humor and tradition, featuring phrases like “Taquero Mucho” and “Nopales Sigue…Sigue,” resonating deeply with the Latinx community.
Yes, they secured a deal with Mark Cuban, aiming to expand their reach and celebrate Latinx culture through their products.
