Rice Noodle Soup
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Shark Tank Spotlight
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PhoLicious, the brainchild of Anh and Joseph Trousdale, has revolutionized the way people enjoy Vietnamese cuisine with their instant pho bowls. This innovative product simplifies the process of making pho while maintaining its authentic flavors, making it accessible to everyone. Recently featured on Season 16, Episode 8 of Shark Tank (aired January 17, 2025), PhoLicious captured the attention of viewers and the Sharks with its compelling story and flavorful product.
PhoLicious offers instant Vietnamese pho in three delicious options: beef, chicken, and vegetarian. Each bowl includes:
Inspired by Anh’s family recipe, which has been passed down for generations, the product delivers the same comforting taste of traditional pho in just minutes. The preparation is quick and easy, requiring only water and a microwave or stovetop. With its convenience and rich flavor, PhoLicious stands out as a better alternative to traditional instant ramen.
During their Shark Tank pitch, Anh and Joseph sought $500,000 for 10% equity in PhoLicious. They showcased their product, emphasizing its authenticity, convenience, and market potential. The Sharks were intrigued by the couple’s passion and the impressive growth of their company.
Before appearing on Shark Tank, PhoLicious had already achieved significant milestones:
These numbers highlighted the product’s popularity and growing market demand, proving it could disrupt the instant noodle industry.
Season and Episode |
Season 16, Episode 8 |
Air Date |
January 17, 2025 |
Entrepreneurs |
Anh and Joseph Trousdale |
Product |
instant pho kits that include rice noodles, a proprietary bouillon made from real beef or chicken, and aromatic spices inspired by Anh’s family recipe. The kits are available in beef, chicken, and vegetarian varieties. |
Investment Sought |
$500,000 |
Equity Offered |
10% |
Initial Sales |
The company had achieved significant milestones, including generating one million dollars in sales at H-E-B (super market chain) within nine months. |
Retail Plans |
Expanded their product availability to over 450 Walmart locations and 150 Sam’s Club stores nationwide. |
Shark Reactions |
The Sharks were impressed by the product’s authenticity and the company’s rapid growth. |
Bidding War |
Daniel Lubetzky offered $500,000 for 20% equity. Kevin O’Leary offered $500,000 for 15% equity. |
Final Deal |
Kevin O’Leary offered $500,000 for 15% equity, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
The exposure from Shark Tank has propelled PhoLicious to new heights. Post-episode, the company saw a surge in online orders, with some products selling out within days. PhoLicious is also preparing to expand its retail presence and explore international markets, ensuring that more customers can enjoy the rich flavors of authentic Vietnamese pho.
PhoLicious isn’t just a convenient meal option—it’s a celebration of Vietnamese culture and flavors. By combining traditional recipes with modern convenience, the Trousdales have created a product that appeals to busy families, college students, and foodies alike. Their success story is a testament to the power of innovation and authenticity.
Whether you’re a pho enthusiast or new to the dish, PhoLicious offers a hassle-free way to enjoy the rich flavors of Vietnamese cuisine. With its growing popularity and backing from Shark Tank, this product is set to become a household staple. Don’t miss your chance to try it—PhoLicious is pho-real!
