Secure Your Glasses with Style
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Shark Tank Spotlight
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ReadeREST Shark Tank is a product that gained significant attention after its appearance on the popular television show. This innovative solution addresses a common problem faced by many people who wear reading glasses.
Wicked Good Cupcakes was founded in 2010 by mother-daughter duo Tracey Noonan and Dani Vilagie in Cohasset, Massachusetts. The idea for the business came about when Tracey and Dani took a cake-decorating class together. They quickly realized their shared passion for baking and decided to turn it into a business. Initially, they started by selling cupcakes in a traditional bakery setting, but they soon discovered a unique way to package and sell their cupcakes that would set them apart from the competition.
Misplacing glasses can lead to frustration and wasted time, especially for those who need them frequently throughout the day. The inconvenience of constantly searching for glasses or dealing with scratched lenses from improper storage is a common issue that ReadeREST aims to solve.
ReadeREST is a magnetic eyeglass holder designed to keep glasses secure and within reach. The product consists of two parts: a front clip and a back plate. The back plate is placed under a shirt or blouse, and the front clip attaches magnetically on the outside. Glasses can then be slipped into the clip, holding them securely in place without the risk of falling or getting lost.
– Magnetic Design: The strong magnets ensure that the clip stays in place, even during physical activities. This design is particularly beneficial for those who lead active lifestyles or work in environments where glasses can easily fall off.
– Versatility: While designed for glasses, ReadeREST can also hold ID badges, earphones, or sunglasses. This versatility makes it a multifunctional accessory that can be used in various settings, from the office to outdoor activities.
– Fashionable and Discreet: The sleek design makes it a stylish accessory that doesn’t detract from one’s outfit. Available in different finishes and styles, ReadeREST can complement any wardrobe.
– Durability: Made from high-quality materials, ReadeREST is built to last. Its robust construction ensures that it can withstand daily wear and tear, providing long-term value to users.
ReadeREST is a magnetic eyeglass holder designed to keep glasses secure and within reach. The product consists of two parts: a front clip and a back plate. The back plate is placed under a shirt or blouse, and the front clip attaches magnetically on the outside. Glasses can then be slipped into the clip, holding them securely in place without the risk of falling or getting lost.
ReadeREST was featured on Season 3 of “Shark Tank,” where entrepreneur Rick Hopper pitched the product to the panel of investors. His engaging presentation and the practicality of the product caught the attention of Lori Greiner, known as the “Queen of QVC.” Lori saw the potential in ReadeREST and offered a deal, which Rick accepted.
Rick’s appearance on “Shark Tank” was memorable not only for the product but also for his creative pitch. He stumbled into the tank, pretending to trip and drop his glasses, effectively demonstrating the problem ReadeREST solves. This clever approach helped capture the interest of both the sharks and the audience.
Season and Episode |
Season 3, Episode 2 |
Air Date |
January 27, 2012 |
Entrepreneurs |
Rick Hopper |
Product |
Magnetic eyeglass holder designed to securely attach to clothing. |
Investment Sought |
$150,000 |
Equity Offered |
15% |
Initial Sales |
$65,000 |
Retail Plans |
Needed help with manufacturing and distributing to make it a mass-market item. |
Shark Reactions |
Robert Herjavec thought there was too much work involved. Kevin O’Leary didn’t like the valuation.Daymond John didn’t think it had mass appeal, so they went out. |
Bidding War |
No bidding war. Lori Greiner promised to make Rick a millionaire with her offer. |
Final Deal |
Lori Greiner’s offer of $150,000 for 65% equity. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Appearing on “Shark Tank” provided ReadeREST with significant exposure and credibility. Lori Greiner’s involvement helped propel the product into the spotlight, leading to increased sales and distribution opportunities. The partnership with Lori also facilitated ReadeREST’s introduction to QVC, where it became a popular item.
The “Shark Tank” effect is well-documented, with many products experiencing a surge in sales and interest following their appearance on the show. For ReadeREST, this exposure was instrumental in reaching a wider audience and establishing a foothold in the competitive accessories market.
Since its appearance on “Shark Tank,” ReadeREST has enjoyed considerable success. The product is now available through various retail channels, including online platforms and physical stores. Its popularity has led to the development of new designs and variations, catering to different customer preferences.
ReadeREST’s expansion into new markets and its ability to adapt to consumer needs have been key factors in its sustained success. The company has introduced different styles and colors, appealing to a broad demographic and ensuring that there is a ReadeREST for everyone.
ReadeREST has received positive reviews from users who appreciate its functionality and convenience. Customers often highlight the product’s ability to keep glasses secure without causing damage to clothing, as well as its stylish appearance.
Many users have shared stories of how ReadeREST has simplified their daily routines, reducing the stress of misplaced glasses and providing peace of mind. The product’s reliability and ease of use have made it a favorite among those who rely on their glasses throughout the day.
ReadeREST is a prime example of how a simple yet innovative solution can address a common problem and achieve commercial success. Its journey from a “Shark Tank” pitch to a widely recognized product demonstrates the power of entrepreneurship and the impact of strategic partnerships. Whether you’re constantly misplacing your glasses or looking for a practical accessory, ReadeREST offers a reliable solution that combines functionality with style.
The story of ReadeREST is not just about a product; it’s about the entrepreneurial spirit and the ability to turn a simple idea into a thriving business. It serves as an inspiration for aspiring entrepreneurs and a reminder that even the most straightforward solutions can have a significant impact.
