Gear Holders
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Rig Strips Shark Tank, is designed to protect both outdoor gear and vehicles. Founded by Steven Graf and Zhach Pham, Rig Strips emerged from a real-world problem encountered at the Keystone Ski Resort. The founders, both outdoor enthusiasts from Colorado’s Rocky Mountains, developed the product after witnessing their skis fall and damage their car’s paint in a resort parking lot.
The concept for Rig Strips was born in a Denver bar, where Graf and Pham sketched their idea on the back of a receipt. They envisioned a device that would prevent gear from sliding against vehicles. Over four years, the product evolved through four iterations, each incorporating customer feedback and field testing improvements.
Rig Strips made its debut on Shark Tank in Season 16, Episode 2, which aired on October 25, 2024. The founders sought an investment to further develop and market their product. The exposure on Shark Tank helped Rig Strips reach a wider audience and gain credibility in the outdoor recreation community.
Season and Episode |
Season 16, Episode 2 |
Air Date |
October 25, 2024 |
Entrepreneurs |
Steven Graf and Zhach Pham |
Product |
Gear Holders, designed to protect vehicles and gear from damage during transport. |
Investment Sought |
$300,000 |
Equity Offered |
7.5% |
Initial Sales |
$3 million and sold 60,000 units over the last 4 years |
Retail Plans |
Sells their product exclusively online. |
Shark Reactions |
Sharks saw the business as more of a product than a company and would required too much effort to achieve the result. |
Bidding War |
No bidding war. |
Final Deal |
Todd Graves offered $300,000 for 15% equity which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
The SnoStrip Magnetic is a 16-inch long device featuring specialized snowboard hooks, deeper slots for security, and a thicker base for paint protection. It uses military-grade magnets that maintain stability at highway speeds, though it should be removed during car washes.
This version offers the same dimensions and features as the magnetic version but uses automotive-grade adhesive. It remains secure through car washes and doesn’t leave residue upon removal.
Designed for bikes, fishing rods, and firearms, the SunStrip Magnetic measures 9.5 inches long. It can accommodate multiple fishing rods and secure various handle types, including road bike handlebars. The device works best on surfaces with less than 5-degree inclines.
The MudBucket Adventure Bin is a 90-liter collapsible storage solution measuring 24x15x15 inches. It folds down to 2.5 inches thick and features heavy-duty removable straps and waterproof construction, making it suitable for washing camping equipment or storing wet gear.
A portable changing surface measuring 24x18x1 inches, the Lot Mat helps users change into outdoor footwear while keeping feet dry and protecting gear from pavement damage.
The TrunkGuard is a universal trunk cover measuring 41 inches wide, 44 inches deep, and 23 inches tall. It includes features like waterproof materials, an anti-slip base, and custom velcro attachments. The design incorporates a fold-out base for tailgating and clips onto rear seat headrests for easy installation.
Rig Strips has shipped to tens of thousands of customers, with product improvements driven by user feedback. Early customer input led to the development of the magnetic version, stronger magnets, longer grooves for various ski sizes, and improved snowboard hooks.
Operating from Colorado’s Rocky Mountains, Rig Strips serves the outdoor recreation community through direct sales from their website. They offer discounts on multiple-unit purchases, maintaining a strong connection to their outdoor roots.
