RoboBurger Shark Tank

Burger Vending Machine

RoboBurger Shark Tank

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RoboBurger is revolutionizing the fast-food industry by introducing a fully autonomous burger-making vending machine. This innovative solution combines cutting-edge robotics with culinary expertise to deliver freshly grilled burgers on demand. Let’s delve into the details of this groundbreaking product, its journey on Shark Tank, and its potential impact on the future of food service.

Origins

RoboBurger is a compact, AI-powered kitchen encapsulated within a 12-square-foot vending machine. Designed to replicate the processes of a traditional restaurant kitchen, it performs a five-step cooking sequence: grilling the patty, toasting the bun, dispensing condiments, assembling the burger, and delivering it hot and ready to the customer—all in approximately four to six minutes.

RoboBurger Shark Tank

Summary

RoboBurger is an innovative burger vending machine that automates the cooking and assembly of fresh burgers in minutes. Entrepreneurs Audley Wilson, Andy Siegal, and Dan Braido sought $1.5 million for 5% equity.

Audley, Andy, and Dan secured a deal with Kevin O’Leary and Michael Rubin for $1.5 million as a loan and 9% equity.

After its appearance on Shark Tank, RoboBurger still remains in business, and you can now sign up to lease a RoboBurger machine directly through the company’s website.

Shark Summary

Michael Rubin & Kevin O’Leary
Accepted offer of $1.5 million as a loan and 9% equity
Barbara Corcoran
No offer
Lori Greiner
No offer
Mark Cuban
No offer

RoboBurger Shark Tank Experience

RoboBurger Shark Tank Pitch

In Season 15, Episode 21 of Shark Tank, entrepreneurs Audley Wilson, Andy Siegel, and Dan Braido presented RoboBurger to the panel of investors. They sought $1.5 million in exchange for 5% equity, aiming to scale production and expand their market reach.   

During the pitch, guest shark Michael Rubin sampled a freshly made burger, experiencing firsthand the machine’s efficiency and quality. Despite initial skepticism from some sharks regarding the company’s valuation and profitability projections, a deal was struck. Michael Rubin and Kevin O’Leary partnered to offer $1.5 million as a loan in exchange for 9% equity, providing RoboBurger with the necessary capital to advance its operations.

Pitch Summary

Season and Episode
Season 15, Episode 21
Air Date
April 19, 2024
Entrepreneurs
Audley Wilson, Andy Siegal, and Dan Braido
Product
RoboBurger is an innovative burger vending machine that automates the cooking and assembly of fresh burgers in minutes.
Investment Sought
$1.5 million
Equity Offered
5%
Valuation
$30 million
Initial Sales
2024 Sales (Projections): $7 million & $1.6 million profit. 2023 Sales: $1.4 million & $700,000 loss. Beta Test Sales: Approximately 12,000 burgers sold over 18 months.
Retail Plans
RoboBurger plans on leasing at $3,000 per month. The burger retail pricing is between $5.99-$6.99 with production costs at $3.00.
Final Deal
Michael Rubin and Kevin O’Leary offered $1.5 million as a loan and 9% equity

*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.

Diverse Menu Offerings

RoboBurger caters to a variety of dietary preferences with its diverse menu:

  • Classic RoboBurger: Features a 100% all-natural, flame-grilled USDA Choice Angus Beef Chuck Steak patty on a toasted Martin’s Potato Bun. 
  • RoboPlant Burger: Offers plant-based options like the classic Garden Burger and Spicy Black Bean varieties, providing a nutritious alternative with 69% less fat than regular ground beef. 
  • RoboEgg Burger: A breakfast option that includes a seasoned pork or vegetarian breakfast sausage patty paired with an egg and sharp cheddar sauce.
RoboBurger Shark Tank

Business Model and Market Potential

RoboBurger operates on a flexible business model, offering both leasing and purchasing options for its machines. Leasing is priced at $3,000 per month per unit, excluding the cost of ingredients. Each burger retails between $5.99 and $6.99, with a production cost of just under $3, allowing for a substantial profit margin.   

The company projects significant growth, with anticipated revenues of $1.4 million in the year of filming and a target of $7 million the following year. These projections underscore the scalability and profitability of the RoboBurger model, especially as it expands into high-traffic locations like airports, malls, colleges, and offices.

RoboBurger Shark Tank

Final Thoughts

RoboBurger represents a significant leap forward in the integration of automation within the food service industry. By combining convenience, quality, and innovation, it addresses the growing consumer demand for quick, customizable, and hygienic dining options. As the company continues to expand and refine its technology, RoboBurger is poised to become a staple in the evolving landscape of automated dining solutions.

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FAQs

What is RoboBurger?

RoboBurger is a fully autonomous burger vending machine that grills, assembles, and serves fresh burgers in approximately 4 minutes.

When did RoboBurger appear on Shark Tank?

RoboBurger was featured on Season 15, Episode 21, which aired on April 19, 2024.

What deal did RoboBurger secure on Shark Tank?

They received a $1.5 million loan in exchange for 9% equity from Kevin O’Leary and Michael Rubin.

How much does a RoboBurger cost?

Each burger retails between $5.99 and $6.99, with a production cost just under $3.

Where can I find a RoboBurger machine?

RoboBurger machines are being deployed in high-traffic areas like malls, airports, and college campuses.