Women’s Socks
We independently review everything we recommend. When you buy through our links, we may earn a commission. More information.
Newsletter
Get the latest shark tank product reviews and updates delivered right to your inbox!
Shark Tank Spotlight
You Might Also Like
Sock Candy, the brainchild of former fashion influencer Mary Gui, has transformed the humble sock into a statement piece. With whimsical designs and a flair for the unconventional, Sock Candy has captured the hearts of fashion enthusiasts and even caught the attention of Shark Tank investors.
Mary Gui’s journey began with her unique styling choices on Instagram, where she often paired socks with sandals and heels. Noticing a gap in the market for elegant yet affordable socks, she launched Sock Candy to fill this niche. The brand emphasizes individuality, encouraging wearers to express their personal style boldly.
Sock Candy offers a line of women’s socks characterized by whimsical, colorful, and artistic designs. The brand aims to transform socks from mere essentials to standout fashion statements. Entrepreneur Mary Gui sought $150,000 for 5% equity.
Mary secured a deal with Barbara Corcoran for $150,000 for 10% equity.
Barbara Corcoran |
Accepted offer of $150,000 for 10% equity |
Kevin O’Leary |
$150,000 for 12.5% equity |
Lori Greiner |
No offer |
Mark Cuban |
No offer |
Robert Herjavec |
No offer |
In Season 16 of Shark Tank, Mary pitched Sock Candy, seeking $150,000 for 5% equity. Her presentation highlighted the brand’s unique designs and impressive sales figures. Barbara Corcoran saw potential and offered $150,000 for 10% equity, which Mary accepted. Post-show, Sock Candy experienced a surge in sales and introduced Shark Tank-themed sock bundles.
Season and Episode |
Season 16, Episode 16 |
Air Date |
April 11, 2025 |
Entrepreneurs |
Mary Gui |
Product |
Sock Candy offers a line of women’s socks characterized by whimsical, colorful, and artistic designs. The brand aims to transform socks from mere essentials to standout fashion statements. |
Investment Sought |
$150,000 |
Equity Offered |
5% |
Valuation |
$3 million |
Initial Sales |
2024 Sales (Year-To-Date): $826,000. 2024 Sales (Projected): $1.4 million |
Retail Plans |
Sock Candy’s products were available through its online store and select retail outlets, including Urban Outfitters. The brand also aimed to expand its retail presence further. |
Final Deal |
Barbara Corcoran offered $150,000 for 10% equity, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Sock Candy’s offerings are a blend of fashion and function. Key features include:
The brand also offers plus-size options and themed bundles, catering to a diverse customer base.
Since its inception, Sock Candy has seen significant growth:
With a successful Shark Tank appearance and a growing customer base, Sock Candy is poised for continued success. Mary aims to launch a collection with Target, further solidifying the brand’s presence in the fashion industry.
Sock Candy is a fashion brand offering sheer socks with embroidered, whimsical designs, aiming to make socks a standout accessory.
Mary Gui, a former fashion influencer, founded Sock Candy to fill the gap in stylish, statement-making socks.
Sock Candy was featured on Season 16, Episode 16, which aired on April 11, 2025.
Barbara Corcoran invested $150,000 for a 10% equity stake in Sock Candy.
Sock Candy products are available on their official website and select retailers, including Urban Outfitters.
