UV Camera
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Shark Tank Spotlight
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In a world where protecting your skin from harmful UV rays is critical, Sunscreenr emerged as a unique solution to a common problem: ensuring proper sunscreen application. This innovative product, featured on Shark Tank, aimed to make sun protection both effective and visible. Here, we’ll dive into the details of Sunscreenr, its origins, how it works, its time on Shark Tank, and its legacy.
Sunscreenr is a handheld UV camera designed to show where sunscreen has been properly applied to the skin. It uses ultraviolet technology to reveal protected areas (where sunscreen blocks UV rays) and unprotected spots. The device is lightweight, portable, and easy to use, making it ideal for families, outdoor enthusiasts, and anyone spending time in the sun.
The device works by utilizing UV-sensitive imaging technology:
1. Camera Lens: Sunscreenr captures how your skin reflects UV light. Areas with sunscreen appear dark, indicating protection, while uncovered areas appear lighter.
2. Real-Time Feedback: Users can hold the device up to their skin and instantly see a visual representation of their sunscreen coverage.
3. Replay Feature: The device also allows playback of recorded footage to ensure full coverage for hard-to-reach areas like the back.
Sunscreenr doesn’t rely on internet connectivity, making it usable anywhere, even in remote locations.
Sunscreenr was presented on Season 8, Episode 4 of Shark Tank. Dave Cohen, the creator, entered the tank seeking an investment of $800,000 for a 10% stake in his company, valuing it at $8 million.
The Pitch Highlights:
Season and Episode |
Season 8, Episode 6 |
Air Date |
October 28, 2016 |
Entrepreneurs |
Dave Cohen |
Product |
A handheld UV camera that allows users to see where sunscreen has been applied and where it is missing. The device uses UV imaging technology to show protected areas as dark and uncovered areas as light. |
Investment Sought |
$800,000 |
Equity Offered |
10% |
Valuation |
$8 million |
Initial Sales |
$45,000 in pre-orders through Kickstarter and IndieGoGo campaigns. |
Retail Plans |
Cohen planned to price Sunscreenr at $109 per unit, aiming to scale manufacturing and distribution. He hoped the Shark Tank investment would help bring the product to a wider audience. |
Shark Reactions |
The Sharks liked the concept but expressed concerns about the high valuation and limited sales history. They highlighted the challenges of mass adoption for a niche product. |
Bidding War |
No bidding war, but Kevin O’Leary offered $800,000 for 33.3% equity and noted that Dave’s valuation was too high. |
Final Deal |
Kevin O’Leary offered $800,000 for 33.3% equity which was accepted, but the deal full through in due diligence. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Pros: Users praised the device for its unique functionality and ease of use. It was particularly popular with families and individuals prone to sunburns.
Cons: Some customers found the price point high and noted issues with image clarity in certain lighting conditions.
Sunscreenr set itself apart as a tool for promoting sun safety and awareness. While it may not have become a household staple, it sparked conversations about the importance of proper sunscreen application. It also highlighted how innovative technology can address everyday health concerns.
Sunscreenr was a bold attempt to revolutionize sun protection. While it faced hurdles in scaling and adoption, its innovation remains a testament to the power of creativity in addressing health and wellness challenges. For those looking to improve their sunscreen application and avoid the risk of sun damage, Sunscreenr provides a helpful—if niche—solution.
Check out out the new update on Sunscreenr Shark Tank Update.
