Mouthguards
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TruFit Customs is revolutionizing sports safety gear with its innovative, custom-fit mouthguards and insoles. By leveraging advanced 3D printing technology, the company offers athletes personalized protection that enhances performance and comfort.
Founded in 2021 by Matthew Hall and Victor Adamo, TruFit Customs was born out of a desire to provide athletes with better-fitting, more comfortable mouthguards. Recognizing the limitations of traditional mouthguards—often bulky and ill-fitting—the duo sought to create a solution that combined cutting-edge technology with user convenience.
TruFit Customs offers 3D-printed mouthguards designed for comfort and performance, aiming to provide athletes with affordable, dentist-quality protection. Entrepreneur Matthew Hall sought $750,000 for 5% equity.
Matthew secured a deal with Rashaun Williams for $750,000 for 10% equity.
After its appearance on Shark Tank, TruFit Customs capitalized on the media attention by announcing a major partnership with Rashaun Williams. The company also broadened its product line, launching nightguards and Vaporbite, and began testing custom-fit insoles during the 2024 NFL season.
Rashaun Williams |
Accepted offer of $750,000 for 10% equity |
Kevin O’Leary |
No offer |
Lori Greiner |
No offer |
Mark Cuban |
No offer |
Barbara Corcoran |
No offer |
TruFit Customs gained national attention after appearing on Season 16 of “Shark Tank.” Matthew Hall pitched the company, seeking $750,000 for a 5% equity stake. While some sharks were hesitant due to valuation concerns, guest shark Rashaun Williams saw potential and offered $750,000 for 10% equity. Williams, known for his investments in companies like Robinhood and Lyft, also promised to bring 10 to 20 professional athletes into the business as ambassadors or investors. Hall accepted the offer, marking a significant milestone for TruFit.
Season and Episode |
Season 16, Episode 1 |
Air Date |
October 18, 2024 |
Entrepreneurs |
Matthew Hall |
Product |
TruFit Customs offers 3D-printed mouthguards designed for comfort and performance, aiming to provide athletes with affordable, dentist-quality protection. |
Investment Sought |
$750,000 |
Equity Offered |
5% |
Valuation |
$15 million |
Initial Sales |
2024 Sales (Projected): $1.4 million. 2023 Sales: $750,000. Retail Price: $95. Manufacturing Price: $31. |
Retail Plans |
TruFit Customs plans on reducing their $23 customer acquisition cost through more investment in more tailored customer acquisition. |
Final Deal |
Matthew Hall offered $750,000 for 10% equity, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
TruFit’s commitment to quality and innovation has led to partnerships with numerous professional sports teams. As of mid-2024, the company supplies custom-fit mouthguards to 16 NFL teams, including the Los Angeles Rams and Seattle Seahawks. They’ve also collaborated with organizations like the Premier Lacrosse League and USA Hockey . By digitizing dental scans and storing them in the cloud, TruFit ensures that athletes can easily access and reproduce their custom gear, even if they change teams.
Post-Shark Tank, TruFit leveraged the media exposure to expand its product offerings. The company introduced nightguards and the Vaporbite, a product designed to enhance performance during strength and aerobic training sessions. Additionally, TruFit began testing custom-fit carbon fiber insoles, which were utilized by NFL players during the 2024 season.
TruFit’s direct-to-consumer model emphasizes convenience and affordability. Customers receive an impression kit, take molds at home, and send them back for processing. The resulting mouthguards are dental-grade, slim, and tailored to each individual’s dental structure. Priced at $95, they offer a cost-effective alternative to traditional custom mouthguards, which can range from $500 to $1,500 . The company’s website also features accessories like cleaning sprays, mouthguard cases, and branded apparel.
With a strong foundation and growing recognition in the sports industry, TruFit Customs is poised for continued success. Their focus on combining technology with user-centric design addresses a significant need in athletic safety gear. As they expand their product line and partnerships, TruFit aims to become a leading provider of custom-fit sports equipment for athletes at all levels.
TruFit Customs specializes in custom-fit, 3D-printed mouthguards for athletes, offering enhanced comfort and protection compared to traditional options.
Customers use an at-home impression kit to create a mold of their teeth, which is then scanned and used to produce a personalized mouthguard.
Founder Matthew Hall secured a $750,000 investment for 10% equity from guest shark Rashaun Williams on Season 16, Episode 1.
Each mouthguard costs $31 to produce and retails for $95, offering a cost-effective alternative to traditional custom mouthguards.
Over 1,000 professional athletes across the NFL, NHL, and other leagues utilize TruFit’s mouthguards for superior fit and performance.
