Frozen Beef
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Wellingtons is a Los Angeles-based company specializing in ready-to-bake Beef Wellington and its various modern adaptations. Founded in 2020 by Anastasia and Arya Alexander, the company aims to make this classic, gourmet dish accessible for home preparation. Their products are handmade, delivered frozen, and come with detailed baking instructions, allowing customers to enjoy elevated comfort food without extensive preparation. Beyond the traditional Beef Wellington, their menu features innovative flavors such as Cheeseburger, Breakfast, and Nutella Wellingtons, catering to diverse palates.
For more information on the product, check out: Wellingtons Shark Tank
Entrepreneurs |
Arya and Anastasia Alexander (husband and wife) |
Product |
Offers a variety of frozen, ready-to-bake gourmet dishes, including: Classic Beef Wellington, Cheeseburger Welly, Breakfast Welly, Hazelnut and Chocolate Welly, and Welly Bites. |
Investment Sought |
$200,000 |
Equity Offered |
10% |
Valuation |
$2 million |
Initial Sales |
Reported $313,000 in sales but incurred a loss of $260,000 in their first year. |
Retail Plans |
Sell directly to consumer through their website and through Goldbelly which is a good delivery service with overnight shipping. |
Mark Cuban |
No offer made. |
Kevin O’Leary |
No offer made. |
Lori Greiner |
No offer made. |
Daymond John |
No offer made. |
Barbara Corcoran |
No offer made. |
No offer made.
In terms of profitability, the company reported a profit of $343,000 in 2022. The cost to produce a reversible jacket is approximately $30, which retails for $165, indicating a strong profit margin on these items.
Initially offering the classic Beef Wellington, Wellingtons expanded their menu to cater to diverse palates. New offerings include:
These additions have broadened their market appeal and attracted a wider customer base.
To enhance accessibility, Wellingtons partnered with several platforms:
These collaborations have facilitated wider distribution and increased brand visibility.
Despite the post-show sales boost, Wellingtons faced financial challenges. In the year prior to their ‘Shark Tank’ appearance, they reported $313,000 in sales but incurred a loss of $260,000. The high costs associated with their business model, particularly through platforms like Goldbelly, contributed to these losses. The Sharks advised focusing on direct-to-consumer sales to improve profitability.
Post-Shark Tank, Wellingtons enhanced their marketing efforts:
These strategies have strengthened customer relationships and increased brand loyalty.
As of January 2025, Wellingtons continues to operate, offering a variety of products through their website and delivery partners. While they have not secured external investment, their focus remains on refining their business model to achieve profitability. The company is exploring opportunities to expand its product line and distribution channels to reach a broader audience.
No, Wellingtons did not secure a deal on ‘Shark Tank.’ The Sharks declined to invest, citing concerns about the business model and profitability.
After their appearance, Wellingtons experienced a significant increase in sales, reaching $600,000 in revenue shortly after the episode aired.
Wellingtons expanded their product line to include Salmon Welly, Chicken Pot Pie Welly, and Nutellington, among others.
Wellingtons’ products are available through their website and delivery partners like Goldbelly, Pink Dot, and Locale Market.
Wellingtons has faced financial challenges, including a significant loss in the year prior to their ‘Shark Tank’ appearance, due to high costs associated with their business model.
Wellingtons plans to refine their business model to achieve profitability and explore opportunities to expand their product line and distribution channels.
