Card Game
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Shark Tank Spotlight
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On Shark Tank, we’ve seen countless games come and go, but Hella Awkward stood out not just for its bold name—but for its purpose. Created to spark meaningful, entertaining, and sometimes hilariously uncomfortable conversations, Hella Awkward is a card game designed to deepen relationships and break the ice in the most honest way possible. Whether you’re on a first date, hanging with friends, or bonding with family, this game brings the real talk.
Hella Awkward was founded by Yvonne Orji, best known for her role on HBO’s Insecure. While many might recognize her for her on-screen talent, Yvonne’s entrepreneurial spirit came to light on Shark Tank as she introduced her vision for a game that celebrates authenticity and vulnerability.
Her Nigerian-American upbringing and experience navigating complex social spaces inspired her to create a tool that invites people to get uncomfortable—in the best way.
Hella Awkward is a card game aimed at fostering deep and meaningful conversations. Entrepreneur Brittane Rowe sought $200,000 for 10% equity.
Brittane secured a deal with Robert Herjavec for $200,000 for 10% equity.
Following its appearance on Shark Tank, the company experienced a significant increase in sales. Additionally, they successfully expanded into major retailers such as Walmart, Target, and Urban Outfitters.
Robert Herjavec |
Accepted offer of $200,000 for 10% equity |
Kevin O’Leary |
$200,000 for 25% equity |
Lori Greiner |
$200,000 for 12% equity |
Daymond John |
No offer |
Mark Cuban |
No offer |
During her pitch, Yvonne Orji highlighted the cultural relevance of the game. In an age of curated social media personas, people are craving realness. Hella Awkward taps into this need for depth and genuine connection, especially in a world that often prizes the opposite.
The Sharks responded with interest, noting how the game stood out from traditional party games due to its emotional and cultural relevance. While some Sharks expressed concern about scalability and distribution, others praised the game’s potential to become a household staple for game nights, therapy sessions, or even icebreakers in professional settings.
Season and Episode |
Season 16, Episode 13 |
Air Date |
March 14, 2025 |
Entrepreneurs |
Brittane Rowe |
Product |
Hella Awkward, a card game aimed at fostering deep and meaningful conversations. |
Investment Sought |
$200,000 |
Equity Offered |
10% |
Valuation |
$2 million |
Initial Sales |
Lifetime Sales: $600,000. 2024 Sales (Projected): $600,000. |
Retail Plans |
Hella Awkward expanded its availability to major retailers, including: Amazon, Target, Walmart, and Urban Outfitters. Also introduced new themed packs, such as the “Build-A-Bae” edition, to cater to various audiences. |
Final Deal |
Robert Herjavec offered $200,000 for 10% equity |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Following the Shark Tank appearance, Hella Awkward experienced a significant boost in sales and brand visibility. The exposure facilitated entry into major retail outlets and expanded their customer base. The company also overcame previous supply chain challenges, ensuring better inventory management to meet increased demand.
Hella Awkward includes a deck of question cards divided into categories such as:
Each player takes turns pulling a card and answering the question honestly. It’s designed to go deeper than surface-level small talk and open the door to authentic, unfiltered conversations.
This game is ideal for:
Note: Due to its mature content, Hella Awkward is recommended for ages 18+.
Hella Awkward isn’t just a card game—it’s a vibe. It’s laughter, cringes, eye-rolls, and “Did you really just say that?” moments rolled into one bold deck. If you’re tired of surface-level convo and ready to get real (or really awkward), this game might be the perfect addition to your next hangout.
Verdict: A must-have for the bold, the curious, and anyone who isn’t afraid of a little discomfort in the name of connection.
A card game featuring 140 thought-provoking questions across categories like Relationships and Real Talk, designed to deepen conversations.
Brittane Rowe, inspired by meaningful conversations during the 2020 lockdowns.
Brittane secured a $200,000 investment for 10% equity from Robert Herjavec.
Available on their official website, Amazon, and in major retailers like Walmart and Target.
Yes, it’s intended for players aged 18 and above due to mature content.
