Mozzarella Sticks
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Mad Mutz is revolutionizing the mozzarella stick game with bold flavors, fresh ingredients, and a quirky laboratory aesthetic. Founded by Mike Hauke, the creator of Tony Boloney’s, Mad Mutz made a splash on Season 16 of Shark Tank, securing a deal with Lori Greiner. Since then, the brand has scaled up production and expanded its reach.
Mike Hauke’s journey began with Tony Boloney’s, a New Jersey-based restaurant known for its inventive menu. Frustrated with the lackluster quality of traditional mozzarella sticks, Hauke developed his own version using fresh, whole-milk mozzarella and unique flavor combinations. The popularity of these sticks at his restaurants led to the creation of Mad Mutz, a brand dedicated solely to these gourmet snacks.
Mad Mutz offers gourmet mozzarella sticks crafted with fresh, single-source mozzarella. The brand is known for its inventive flavors, including truffle-infused, rainbow-colored “Unicorn,” and the fiery “Lucifer” made with Carolina Reaper peppers. Entrepreneur Mike Hauke sought $150,000 for 5% equity.
Mike secured a deal with Lori Greiner for $150,000 for 20% equity.
After appearing on Shark Tank, Mad Mutz increased production at its Atlantic City facility to 60,000 mozzarella sticks per day, supplying supermarkets, distributors, and online customers. Additionally, the company expanded its menu to feature unique flavors, as well as vegan and gluten-free options.
Lori Greiner |
Accepted offer of $150,000 for 20% equity |
Barbara Corcoran |
$150,000 for 20% equity contingent on getting a vendor reorder |
Kevin O’Leary |
No offer |
Mark Cuban |
No offer |
Daymond John |
No offer |
In Season 16 of Shark Tank, Mike Hauke pitched Mad Mutz, seeking $150,000 for 5% equity. Impressed by the product’s uniqueness and potential, Lori Greiner offered $150,000 for 20% equity, which Hauke accepted. This partnership has been instrumental in scaling production and expanding distribution.
Season and Episode |
Season 16, Episode 17 |
Air Date |
April 18, 2025 |
Entrepreneurs |
Mike Hauke |
Product |
Mad Mutz offers gourmet mozzarella sticks crafted with fresh, single-source mozzarella and is known for their inventive flavors. |
Investment Sought |
$150,000 |
Equity Offered |
5% |
Valuation |
$3 million |
Initial Sales |
2024 Sales (Year-To-Date): $168,000. 2023 Sales: $152,000. Retail Price: $5.50. Manufacturing Price: $3.68. |
Retail Plans |
Mad Mutz plans on scaling up production for their mozzarella sticks with the investment and expand further to supermarket and distributors. |
Final Deal |
Lori Greiner offered $150,000 for 20% equity, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Mad Mutz offers an array of flavors that push the boundaries of traditional mozzarella sticks:
Located in Atlantic City, the Mad Mutz Mozzarella Laboratory is where the magic happens. This facility produces up to 60,000 mozzarella sticks daily, supplying both retail and online customers. The laboratory’s commitment to quality is evident in its use of fresh mozzarella and inventive coatings, setting it apart from conventional frozen snacks.
Mad Mutz is redefining the mozzarella stick with its emphasis on fresh ingredients, bold flavors, and creative presentation. From its humble beginnings at Tony Boloney’s to its national exposure on Shark Tank, the brand continues to innovate and delight snack enthusiasts.
A gourmet mozzarella stick brand offering unique flavors made with fresh, single-source mozzarella.
Mike Hauke, also known for his New Jersey-based restaurant Tony Boloney’s.
$150,000 investment from Lori Greiner for 20% equity.
Available online at madmutz.com and in select retail locations.
Yes, all Mad Mutz products are made using a vegetarian process.
