Dog Car Seat Covers
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Shark Tank Spotlight
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Ruff Liners, a standout product from Shark Tank Season 16, has quickly become a favorite among dog owners seeking comprehensive vehicle protection during pet travel. Designed with durability and functionality in mind, Ruff Liners offers an innovative solution for keeping car interiors clean and pets comfortable.
The inception of Ruff Liners traces back to Brandon Himmel’s outdoor adventures with his dog, Sadie, in LaPorte, Texas. Frustrated by the lack of effective car seat covers that could withstand mud, scratches, and fur, Brandon took matters into his own hands. His dedication led to the creation of Ruff Liners, aiming to provide pet owners with a reliable and durable car seat protector.
Ruff Liners is heavy-duty car seat covers designed for pet owners. Entrepreneur Brandon Himmel sought $300,000 for 15% equity.
Jane secured a deal with Lori Greiner for $200,000 for 5% equity.
After appearing on Shark Tank, Ruff Liners grew its product line by introducing an XL Floor Cover for crew cab trucks. Additionally, the company partnered with My Amazon Guy, which led to a 378% increase in weekly sales and a spot among Amazon’s top 75 Best Sellers.
Robert Herjavec |
Accepted offer of $200,000 for 10% equity plus a royalty of $1 per unit sold until $200,000 is paid |
Kevin O’Leary |
$200,000 for $10% equity plus a royalty of $1 per unit sold until $200,000 is paid |
Barbara Corcoran |
$200,000 for 20% equity plus $1 million line of credit |
Mark Cuban |
No offer |
Lori Greiner |
No offer |
In Season 16 of Shark Tank, Brandon presented Ruff Liners, seeking $200,000 for a 5% equity stake. Impressed by the product’s potential, Robert Herjavec offered $200,000 for 10% equity, coupled with a $1 per unit royalty until the investment was recouped. This partnership marked a significant milestone for Ruff Liners, propelling the brand into the spotlight.
Season and Episode |
Season 16, Episode 16 |
Air Date |
April 11, 2025 |
Entrepreneurs |
Brandon Himmel |
Product |
Ruff Liners is heavy-duty car seat covers designed for pet owners. |
Investment Sought |
$200,000 |
Equity Offered |
5% |
Valuation |
$4 million |
Initial Sales |
2024 Sales (Year-To-Date): $3.1 million. 2024 Sales (Projected): $5.5-6 million. |
Retail Plans |
Ruff Liners plans on increasing its social media presence and expand its product line, solidifying its position in the pet travel accessory market. |
Final Deal |
Robert Herjavec offered $200,000 for 10% equity plus a royalty of $1 per unit sold until $200,000 is paid, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Comprehensive Protection
Ruff Liners stands out with its full-coverage design, safeguarding not just the backseat but also the door panels. The integrated door protection, featuring plastic inserts that slide into the window seal, ensures stability and prevents shifting during travel.
Durable and Waterproof Materials
Crafted from heavy-duty, waterproof materials, Ruff Liners effectively resists scratches, spills, and pet hair. The inclusion of a poly ripstop layer enhances durability, making it suitable for even the most energetic dogs.
Versatile Design
Available in various sizes, Ruff Liners caters to different vehicle types, from sedans to full-size trucks. The split seat design accommodates fold-up seats, while zippers on the center console area provide flexibility for both pets and passengers.
Enhanced Comfort
The hard bottom seat extender offers up to 32% more riding space, supporting weights up to 400 lbs. This feature transforms the backseat into a comfortable bed for dogs, ensuring a pleasant journey.
Since its Shark Tank appearance, Ruff Liners has experienced significant growth. Collaborating with My Amazon Guy led to a 378% increase in weekly sales and a 662% rise in sessions. Customer reviews highlight the product’s ease of installation, secure fit, and comprehensive coverage, reinforcing its reputation as a top-tier pet travel accessory.
Ruff Liners has redefined pet travel by offering a durable, comfortable, and comprehensive car seat cover solution. Its innovative design and positive market reception make it an essential accessory for pet owners seeking to protect their vehicle interiors while ensuring their pets’ comfort.
Ruff Liners are heavy-duty, waterproof car seat covers designed to protect vehicles from pet-related messes, offering full backseat and door panel coverage.
Brandon Himmel, inspired by his dog Sadie’s messy adventures, founded Ruff Liners to provide a durable solution for pet owners.
On Season 16, Ruff Liners secured a $200,000 investment from Robert Herjavec for 10% equity and a $1 per unit royalty until the investment is recouped.
Ruff Liners are available on their official website and on Amazon.
Unlike standard seat covers, Ruff Liners offer comprehensive protection, including door panels, and are made from durable, waterproof materials to withstand active pets.
