Wall Lighting
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In the realm of interior design, lighting plays a pivotal role in setting the ambiance and functionality of a space. However, for renters and homeowners seeking flexible solutions, traditional lighting installations can pose challenges. Enter Poplight—a renter-friendly, stylish, and easy-to-install wall lighting solution that has garnered significant attention, notably from its appearance on ABC’s “Shark Tank.”
Founded in 2022 by Denver-based entrepreneurs and spouses, Caroline Matthes and Rose Fierman, Poplight was conceived to address the challenges of installing elegant lighting without the need for tools or permanent fixtures. Their innovative design allows users to enhance their living spaces effortlessly, making it particularly appealing to renters and those hesitant to modify their walls permanently.
Poplight stands out for its user-centric design and functionality:
In January 2024, Caroline and Rose presented Poplight on Season 15, Episode 11 of “Shark Tank.” They sought an investment of $150,000 in exchange for 8% equity. The pitch attracted offers from both Kevin O’Leary and Barbara Corcoran. Ultimately, they accepted Kevin O’Leary’s proposal of $150,000 for 8% equity, accompanied by a $2 per unit royalty until $500,000 was recouped, after which the royalty would decrease to $1 per unit in perpetuity.
Season and Episode |
Season 15, Episode 11 |
Air Date |
January 19, 2024 |
Entrepreneurs |
Caroline Matthes and Rose Fierman |
Product |
Poplight offers rechargeable, detachable, decorative wall lights that can be installed without tools, making them ideal for renters and homeowners seeking flexible lighting solutions. The lights are available in various colors and can be dimmed and controlled via a mobile app. |
Investment Sought |
$150,000 |
Equity Offered |
8% |
Valuation |
~$2 million |
Initial Sales |
$5,000 in sales, but had not shipped any orders yet. |
Retail Plans |
Launched through their website and had secured three patents: a design patent and two pending technology patents, including one for the adhesive mechanism used with Poplight’s base. |
Shark Reactions |
Impressed by the product and uniqueness of the product, but skeptical since the orders had not been shipped yet. |
Bidding War |
Kevin O’Leary offered $150,000 for 8% equity, plus a $2 per unit royalty until $500,000 was recouped, after which the royalty would decrease to $1 per unit in perpetuity. Barbara Corcoran proposed $150,000 with a $20 per unit royalty in perpetuity. She later revised her offer to $100,000 in cash and a $50,000 line of credit, with a $12 per unit royalty in perpetuity |
Final Deal |
The entrepreneurs accepted Kevin O’Leary offered $150,000 for 8% equity, plus a $2 per unit royalty until $500,000 was recouped, after which the royalty would decrease to $1 per unit in perpetuity. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Following their “Shark Tank” appearance, Poplight experienced a substantial surge in demand, leading to their initial production run selling out. The founders promptly scaled up production to meet the growing interest. The product’s appeal was further amplified through viral social media exposure, with users and influencers showcasing Poplight’s design and functionality across platforms like Instagram and TikTok.
Feedback from customers has been overwhelmingly positive. Users appreciate the ease of installation, aesthetic appeal, and the flexibility Poplight offers, especially in rental spaces where permanent modifications are not feasible. The product’s design has been praised for adding a cozy and personalized touch to various living environments.
Poplight has successfully illuminated a niche in the lighting market by offering a blend of style, convenience, and practicality. Its journey from a startup idea to securing a deal on “Shark Tank” underscores the demand for innovative, renter-friendly home solutions. As the company continues to grow, it remains committed to enhancing living spaces with its unique lighting products.
Check out out the new update on Poplight Shark Tank Update.
Poplight is designed for easy, tool-free installation. It uses 3M adhesive strips to securely attach to walls, making it ideal for renters or those who prefer not to make permanent modifications.
Poplight measures 10 inches in height, 7 inches in width, and 3 inches in depth. It weighs approximately 1.5 pounds, making it lightweight and suitable for various wall types.
Poplight features a rechargeable battery that lasts up to 8 hours on a single charge, depending on brightness settings. It recharges via a USB-C cable, with a full recharge taking approximately 3 hours.
Poplight is available in various colors, including Sage Green, Marigold, Dusty Rose, Matte Black, Vermillion Red, Blue, and White, allowing users to match their decor preferences.
On Season 15, Episode 11 of Shark Tank, aired in January 2024, Poplight founders Caroline Matthes and Rose Fierman secured a deal with Kevin O’Leary: $150,000 for 8% equity, plus a $2 per unit royalty until $500,000 is recouped, after which the royalty decreases to $1 per unit in perpetuity.
