Effective Home Fitness
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Shark Tank Spotlight
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The Simply Fit Board Shark Tank is a unique fitness product that gained widespread attention after its appearance on the popular TV show. This innovative exercise tool is designed to make workouts fun, effective, and accessible for people of all fitness levels.
The Simply Fit Board was created by mother-daughter duo Linda Clark and Gloria Hoffman. The idea was born out of a desire to create a simple, yet effective, exercise tool that could help people improve their balance, core strength, and overall fitness. The board’s design is inspired by the concept of balance boards, which have been used for decades in physical therapy and athletic training.
The Simply Fit Board is a lightweight, curved board made from durable plastic. Its unique design allows users to twist and pivot while standing on it, engaging multiple muscle groups simultaneously. The board’s compact size makes it easy to store and transport, making it an ideal choice for home workouts.
One of the primary benefits of the Simply Fit Board is its ability to target the core muscles. By requiring users to maintain balance while twisting, the board effectively engages the abdominal muscles, obliques, and lower back. This helps improve core strength, which is essential for overall stability and injury prevention.
The Simply Fit Board is versatile and can be used for a variety of exercises. In addition to twisting, users can incorporate squats, planks, and push-ups into their routine, making it a comprehensive workout tool. The board is suitable for people of all fitness levels, from beginners to advanced athletes.
The Simply Fit Board gained national attention when it was featured on Season 7 of “Shark Tank” in 2015. Linda and Gloria pitched their product to the panel of investors, seeking $125,000 in exchange for a 15% stake in their company. Lori Greiner, known for her expertise in retail and consumer products, saw the potential in the Simply Fit Board and offered $125,000 for a 20% stake, which the entrepreneurs accepted.
Season and Episode |
Season 7, Episode 7 |
Air Date |
November 6, 2015 |
Entrepreneurs |
Linda Clark |
Product |
A balance board designed for exercise, focusing on core strength and balance. |
Investment Sought |
$125,000 |
Equity Offered |
15% |
Initial Sales |
$575,000 |
Retail Plans |
Expand their retail presence and increase production to meet demand. |
Shark Reactions |
Impressed by the sales figures and the simplicity of the product. |
Bidding War |
Interest from multiple sharks, but Lori Greiner showed the most enthusiasm. |
Final Deal |
Lori Greiner offered $125,000 for 20% equity. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
The partnership with Lori Greiner proved to be a turning point for the Simply Fit Board. With her guidance and expertise, the product quickly gained traction in the market. It was featured on QVC, in major retail stores like Walmart and Target, and became a bestseller on Amazon. The exposure from “Shark Tank” and Lori’s endorsement helped the Simply Fit Board achieve significant sales growth and brand recognition.
Since its debut on “Shark Tank,” the Simply Fit Board has continued to evolve. The company has expanded its product line to include accessories like workout DVDs, mats, and resistance bands, providing customers with a complete fitness solution. The board remains popular among fitness enthusiasts and has garnered a loyal customer base.
The Simply Fit Board has received positive feedback from users who appreciate its simplicity, effectiveness, and affordability. Many customers have reported improved balance, core strength, and overall fitness after incorporating the board into their workout routine. However, some users have noted that it may take time to get used to the balance aspect, especially for beginners.
The Simply Fit Board is a testament to the power of innovation and entrepreneurship. Its success story highlights the impact of a well-executed product idea combined with strategic partnerships and media exposure. Whether you’re a fitness novice or a seasoned athlete, the Simply Fit Board offers a fun and effective way to enhance your workout routine and achieve your fitness goals.
