Tanning Spray
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Shark Tank Spotlight
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Bro Glo is a self-tanning product designed specifically for men, offering a natural, streak-free tan with a clear, non-staining formula. Introduced on Shark Tank Season 16, it impressed the Sharks with its rapid sales growth, innovative design, and focus on normalizing self-care for men.
Bro Glo was founded in March 2021 by three friends—Joe McDevitt, Jaron Nalewak, and Tom Phillips. The inspiration stemmed from Jaron’s personal struggle to find self-tanning products that provided natural-looking results suitable for men. Recognizing a gap in the market, the trio embarked on creating a solution that would cater to men’s grooming needs.
During their “Shark Tank” pitch, the founders sought $200,000 for a 5% stake in their company. They highlighted their impressive sales growth: $107,000 in the first year, $482,000 in the second year, and $3.1 million in the previous year. The sharks were impressed by the product and its market potential. Mark Cuban offered $200,000 for a 10% stake, which the founders accepted, despite Daniel Lubetzky offering the same amount for an 8% stake.
Season and Episode |
Season 16, Episode 8 |
Air Date |
January 17, 2025 |
Entrepreneurs |
aron Nalewak, Tom Phillips, and Joe McDevitt |
Product |
A self-tanning product specifically designed for men. |
Investment Sought |
$200,000 |
Equity Offered |
5% |
Initial Sales |
$107,000 in the first year, $438,000 in the second year, and $2.1 million in the previous year. They projected sales of $5-6 million for the current year. |
Retail Plans |
Their products were available in over 133 Sam’s Clubs and 250 Walmarts. |
Shark Reactions |
The Sharks were impressed by the product’s uniqueness and the company’s growth trajectory. |
Bidding War |
Mark Cuban offered $200,000 for a 10% stake and Daniel Lubetzky offered $200,000 for a 8% stake. |
Final Deal |
Mark Cuban offered $200,000 for 10% equity, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Bro Glo’s product line includes both face and body tanners. The self-tanners utilize DHA, an FDA-approved active ingredient that reacts with amino acids on the skin’s surface to create a darkening effect. The formula incorporates nourishing ingredients such as coconut oil, avocado oil, and hyaluronic acid, making it suitable for those with sensitive skin. The clear, water-based formula ensures that it doesn’t stain clothes or bedding, with results developing within 6-8 hours of application.
1. Targeted Demographic: Bro Glo specifically caters to men, addressing a previously underserved segment in the self-tanning market.
2. Natural Ingredients: The inclusion of coconut oil, avocado oil, and hyaluronic acid ensures skin nourishment alongside tanning.
3. Clear Formula: The water-based, non-sticky formula prevents staining on clothes and bedding, offering convenience to users
Since its inception, Bro Glo has experienced substantial growth. The company’s first batch of 200 units sold out within two weeks, validating the demand for male-focused self-tanning products. By focusing on normalizing the use of self-tanner products for men, the founders managed to educate and encourage their potential customers to invest in the products and try them themselves.
Bro Glo’s appearance on “Shark Tank” not only secured them a valuable partnership with Mark Cuban but also highlighted the growing demand for male-specific grooming products. With their unique offerings and commitment to quality, Bro Glo is poised to continue its upward trajectory in the men’s beauty industry.
