Razor
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Shark Tank Spotlight
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In Season 16 of Shark Tank, entrepreneur Landon McKinnis introduced the Go Nutz Razor—a groundbreaking grooming device designed to address the challenges of shaving sensitive and hard-to-reach areas. With its unique design and features, Go Nutz aims to transform personal grooming routines for both men and women.
Landon McKinnis, the founder of Private Grooming, LLC, conceptualized the Go Nutz Razor to fill a gap in the personal grooming market. Recognizing the limitations of traditional razors, especially when it comes to sensitive areas, McKinnis envisioned a device that combined functionality with comfort. Starting with a simple sketch, he collaborated with designers to develop a 3D model, leading to a functional prototype. The journey from concept to product involved securing patents and investing over a quarter of a million dollars to bring Go Nutz to market.
Go Nutz is a unisex, ergonomic, waterproof grooming tool designed for safe and efficient shaving, especially in sensitive areas. Entrepreneur Landon McKinnis sought $100,000 for 15% equity.
Landon secured a deal with Mark Cuban and Daymond John for $120,000 for 30% equity.
Mark Cuban and Daymond John |
Accepted offer of $120,000 for 30% equity |
Barbara Corcoran |
$100,000 for 20% equity |
Lori Greiner |
No offer |
Kevin O’Leary |
No offer |
During his Shark Tank pitch, McKinnis sought $100,000 in exchange for 15% equity in Go Nutz. He highlighted the razor’s unique design and its potential to disrupt the personal grooming industry. The product’s appeal led to multiple offers:
McKinnis accepted the joint offer from Daymond and Mark, aligning with partners who could propel Go Nutz to greater heights
Season and Episode |
Season 16, Episode 17 |
Air Date |
April 18, 2025 |
Entrepreneurs |
Landon McKinnis |
Product |
Go Nutz Razor is a unisex, ergonomic, waterproof grooming tool designed for safe and efficient shaving, especially in sensitive areas. |
Investment Sought |
$100,000 |
Equity Offered |
15% |
Valuation |
$666,000 |
Initial Sales |
2024 Sales (Year-To-Date): $45,000. 2023 Sales: $59,000. Retail Price: $70. Manufacturing Cost: $16 |
Retail Plans |
Go Nutz plans on scaling their business with help from the Sharks in both manufacturing to reduce costs and marketing. |
Final Deal |
Mark Cuban and Daymond John offered $120,000 for 30% equity, which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
The Go Nutz Razor stands out in the crowded grooming market due to its distinctive features:
These features collectively address common shaving issues, such as nicks, cuts, and skin irritation, providing a safer and more comfortable grooming experience.
Post-Shark Tank, Go Nutz experienced a surge in popularity, with increased online searches and sales. The product is available for purchase on its official website and on Amazon.
Customer reviews highlight the razor’s effectiveness, battery life, and ergonomic design. However, some users have reported issues, such as the device pulling hair instead of cutting and challenges with changing attachments.
The Go Nutz Razor represents a significant innovation in personal grooming, addressing longstanding challenges with traditional razors. Its unique design, combined with practical features, offers a comprehensive solution for users seeking a safer and more efficient shaving experience. With the backing of seasoned investors and a growing customer base, Go Nutz is poised to make a lasting impact in the grooming industry.
It’s a waterproof, ergonomic grooming tool designed for safe shaving in sensitive areas, suitable for both men and women.
Entrepreneur Landon McKinnis developed the product to address the challenges of shaving hard-to-reach areas.
McKinnis secured a $100,000 investment for 30% equity from Mark Cuban and Daymond John.
It’s available on the official website and on Amazon.
The razor is waterproof, has an ergonomic design, offers over 2.5 hours of battery life, and includes multiple attachments for versatile grooming.
