Drink Cover
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NightCap is a drink spiking prevention product designed to enhance personal safety, particularly in social settings like bars and parties. It was created by Shirah Benarde, who came up with the idea when she learned about the dangers of drink spiking. The product is a reusable scrunchie that doubles as a protective cover for drink cups. When not in use, the cover is worn as a fashionable hair accessory, making it convenient to carry. The concept was aimed at providing an innovative, easy-to-use solution for preventing drink tampering.
For more information on the product, check out: NightCap Shark Tank
On Shark Tank, the Benardes asked for $60,000 in exchange for a 20% equity stake in NightCap. They presented a heartfelt story about how Shirah, as a teenager, came up with the idea to protect herself and others after hearing about drink spiking incidents. The sharks praised the product’s simplicity and practicality: a scrunchie that transforms into a drink cover, easily carried and reusable.
Entrepreneurs |
Shirah and Michael Benarde (siblings) |
Product |
NightCap is a protective drink cover that doubles as a stylish scrunchie. It is designed to prevent drink spiking by covering the glass and providing a small opening for a straw. The product is reusable, washable, and eco-friendly. |
Investment Sought |
$60,000 |
Equity Offered |
20% |
Valuation |
$300,000 |
Initial Sales |
~$68,000 in the six months prior to the pitch. |
Retail Plans |
Expand distribution through retail partnerships and enhance online sales. They believed Lori Greiner’s expertise in retail could help scale the product quickly. |
Mark Cuban |
No offer made. |
Kevin O’Leary |
No offer made. |
Lori Greiner |
$60,000 for 25% equity. |
Barbara Corcoran |
No offer made. |
Daymond John |
No offer made. |
The entrepreneurs accepted Lori Greiner offer of $60,000 for 25% equity.
1. Increased Awareness of Drink Safety
The Benardes used their Shark Tank platform to spread awareness about the dangers of drink spiking. NightCap became more than just a product—it became a movement advocating for personal safety and vigilance. The brand actively collaborates with organizations and advocates for education about drink tampering and prevention.
2. Retail Expansion
NightCap expanded its availability through partnerships with major retailers and e-commerce platforms. The product is now sold on their website, Amazon, and select retail stores, making it easier for customers worldwide to access it.
3. Awards and Recognition
NightCap gained industry recognition for its innovative design and purpose-driven mission. It won the 2020 “Collegiate Inventors Competition” award, which further solidified its reputation as a standout product designed to solve a real-world problem.
4. Product Line Expansion
Building on the success of their scrunchie drink cover, NightCap has started exploring new product ideas to enhance personal safety. For instance, the company has developed variations of the drink cover to fit different types of glasses and situations. They are also working to expand their offerings with complementary safety tools.
NightCap’s story is inspiring for its focus on solving a meaningful problem. Shirah and Michael not only introduced an innovative product but also created a brand that prioritizes safety and empowerment. Their journey from a college dorm idea to a Shark Tank success story shows the power of creativity and determination.
For aspiring entrepreneurs, NightCap is a reminder that the best products often solve simple yet critical problems. The Benardes’ dedication to addressing drink spiking and their ability to connect with customers have been the driving forces behind their success.
Looking ahead, NightCap is focused on expanding its reach globally, forming partnerships with bars, universities, and organizations that prioritize safety. With plans for new products and increased advocacy, the company continues to grow while staying committed to its mission of making the world a safer place.
NightCap is more than just a product; it’s a tool for empowerment and safety. Whether you’re heading out for a night with friends or looking for a thoughtful gift, NightCap offers peace of mind in a simple, stylish way.
NightCap is a drink-spiking prevention product that doubles as a scrunchie. When not in use as a hair accessory, it can be deployed as a cover over a drink to prevent tampering, enhancing personal safety in social settings.
Following their appearance on Shark Tank, NightCap secured a deal with Lori Greiner. Within a year, the company achieved $2.1 million in sales, significantly boosting its market presence.
Yes, NightCap has expanded its product line to include the NightCap Scrunchie and portable detectors for substances commonly used in drink tampering, showcasing a commitment to addressing personal safety across different scenarios and markets.
Beyond selling products, NightCap has played a pivotal role in raising awareness about drink spiking, leveraging social media, partnerships, and community outreach to spark meaningful conversations about safety in nightlife settings.
NightCap products are available for purchase on their official website, Amazon, and select retail stores, making it convenient for customers worldwide to access their safety solutions.
