Finger Protector
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Shark Tank Spotlight
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The Safety Nailer is a product designed to enhance safety and precision during construction projects. Introduced on Shark Tank in Season 12, the Safety Nailer is a small yet innovative tool that helps users securely hold nails, screws, or fasteners in place while protecting their fingers from accidental injuries. It also improves accuracy by stabilizing the nail for a cleaner, straighter drive.
The device is lightweight, durable, and features a magnetic slot that grips the fastener. Its ergonomic design makes it easy to use, even for those with limited dexterity or strength. The Safety Nailer is particularly helpful for DIY enthusiasts, contractors, and anyone working on home improvement projects. It comes in various models to accommodate different types of nails and screws, making it versatile and user-friendly.
For more information on the product, check out: Safety Nailer Shark Tank
During the Shark Tank pitch, Drew Zirkle (the entrepreneur) captivated the Sharks with his ingenuity and enthusiasm. He initially asked for $100,000 in exchange for 14% equity, valuing their business at $714,000. After some negotiation, the trio of Mark Cuban, Lori Greiner, and Rohan Oza offered $100,000 for 50% equity. The entrepreneur countered at 33.3%, and the Sharks accepted. However, like many other Shark Tank deals, the agreement did not come to fruition post-show due to undisclosed reasons.
Despite this, the exposure from the show proved invaluable. The segment aired in March 2020, coinciding with the onset of the COVID-19 pandemic—a time when home improvement projects and DIY activities surged in popularity. This perfect storm of timing and publicity led to a massive spike in demand for the Safety Nailer.
Entrepreneurs |
Drew Zirkle |
Product |
The Safety Nailer, a finger-protection tool for safely hammering nails and driving fasteners. |
Investment Sought |
$100,000 |
Equity Offered |
14% |
Initial Sales |
Between $2,000 and $3,000 prior to airing. |
Retail Plans |
Expand product availability through online platforms (e.g., Amazon) and hardware stores. |
Mark Cuban |
Teamed up with Lori Greiner and Rohan Oza to offer $100,000 for 50% equity, including rights to the “clacker” toy. |
Kevin O’Leary |
No offer made. |
Lori Greiner |
Collaborated with Mark Cuban and Rohan Oza on the joint offer of $100,000 for 50% equity, plus rights to the “clacker” toy. |
Rohan Oza |
Partnered with Mark Cuban and Lori Greiner in proposing $100,000 for 50% equity, including rights to the “clacker” toy. |
Barbara Corcoran |
Did not make an offer. |
After negotiation, the entrepreneur countered $100,000 at 33% equity, which was accepted by the trio of Sharks, Mark Cuba, Lori Greiner, and Rohan Oza. However, reports suggest the deal didn’t close.
At the time of their Shark Tank pitch, Zirkle and Eifes had generated $85,000 in sales. However, by 2023, their annual revenue had skyrocketed to an impressive $2 million. This growth was fueled by the increased visibility the product received from its Shark Tank appearance and the subsequent word-of-mouth buzz about its effectiveness.
The founders wasted no time capitalizing on their newfound success. They expanded their product line to cater to broader audiences. In addition to the original Safety Nailer, which holds nails and screws securely in place, they introduced complementary items like:
Newton’s Spindle, in particular, proved to be a hit, successfully funded through Kickstarter in May 2020, further diversifying their revenue streams.
Safety Nailer is now sold on Amazon, where its affordable price point and high functionality have earned it glowing customer reviews. Additionally, the product has made its way into Ace Hardware stores nationwide, giving the brand a solid presence in physical retail locations. This retail expansion has allowed Safety Nailer to reach a broader audience, including contractors, hobbyists, and homeowners.
The company’s commitment to innovation, customer satisfaction, and quality has ensured steady sales growth and repeat customers. Their ability to create new products while maintaining the high standards of their original offering has cemented their reputation as a trusted brand in the home improvement space.
The success of Safety Nailer can be attributed to a few key factors:
1. Simplicity and Effectiveness: The product solves a specific pain point in a simple, user-friendly way.
2. Broad Market Appeal: From professionals to casual DIYers, anyone can benefit from the Safety Nailer.
3. Affordable Pricing: With most products priced under $20, Safety Nailer is an accessible tool for a wide range of customers.
4. Post-Shark Tank Hustle: The founders didn’t stop at the exposure provided by Shark Tank. They leveraged the platform to drive awareness and explore new revenue opportunities.
The journey of Safety Nailer serves as a testament to the importance of perseverance and adaptability in business. While the Shark Tank deal fell through, Zirkle and Eifes took the exposure as an opportunity to prove their product’s worth in the market. Today, their $2 million in annual revenue and growing product line showcase the incredible potential of a small, innovative idea.
Safety Nailer is not just a product—it’s a story of turning challenges into opportunities, a reminder that success doesn’t always hinge on securing investment but on leveraging every chance to grow.
For DIY enthusiasts and professionals looking to work smarter and safer, Safety Nailer has become a must-have tool. And for aspiring entrepreneurs, the company’s story is an inspiring example of how persistence and ingenuity can lead to extraordinary success.
