Mini Keg
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The SquareOne Mini Keg by SquareKeg is a compact, portable beverage dispenser designed to bring the freshness of draft drinks into the comfort of your home or on-the-go events. Its innovative square design not only maximizes storage efficiency but also offers versatility for various beverages.
The concept for SquareOne emerged in 2017 when founder Tim Loucks, frustrated with the bulkiness and inconvenience of traditional kegs, envisioned a more practical solution. After assembling a dedicated team and refining the design, SquareKeg launched the SquareOne Mini Keg, aiming to provide a portable and user-friendly option for beverage enthusiasts.
In a bid to scale the business, Loucks appeared on Season 14 of Shark Tank, seeking a $300,000 investment for 10% equity. During his pitch, Loucks highlighted the versatility and convenience of the SquareOne Mini Keg, emphasizing its appeal to beverage enthusiasts seeking a compact and efficient solution for storing and dispensing their favorite drinks. He demonstrated how the product works and discussed its potential market applications.
He secured a deal with Kevin O’Leary for $300,000 in exchange for 20% equity. Following the show, SquareKeg experienced significant growth, expanding its product line to include various sizes and accessories, such as faucets, CO₂ cartridges, and carry bags. The company also ventured into new markets, including offices and events, and established partnerships with breweries and wineries to offer special deals.
Season and Episode |
Season 14, Episode 6 |
Air Date |
November 11, 2022 |
Entrepreneurs |
Tim Loucks |
Product |
Portable, stainless steel beverage container designed to hold up to 128 ounces (approximately 3.8 liters) of various drinks, including craft beer, cocktails, wine, cold brew coffee, and kombucha. Its unique square design allows it to fit conveniently into standard refrigerators and coolers, addressing the common issue of round kegs being bulky and space-inefficient. |
Investment Sought |
$300,000 |
Equity Offered |
10% |
Valuation |
$3 million |
Initial Sales |
Sold over 4 million unit with lifetime sales of $1.4 million. The company faced a loss of $250,000 in 2021, but on track to profit 15%. Each keg costs $130 to produce and retails for $259. |
Retail Plans |
Scale production, boost marketing, expand distribution, and ensure that his product is widely accepted. |
Shark Reactions |
The Sharks had mixed reactions to the product and expressed reservations about the current state of the product but acknowledged that potential enhancements could improve its prospects. |
Bidding War |
No bidding war. |
Final Deal |
Kevin O’Leary offered $300,000 for 20% equity which was accepted. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Crafted from food-grade 304 stainless steel, the SquareOne Mini Keg boasts a unique square shape that fits conveniently into standard refrigerators and coolers. Measuring 9.5 inches in height, 5 inches in width, and 12 inches in length, and weighing approximately 6 pounds when empty, it holds up to 128 ounces (1 gallon) of your favorite beverage, equivalent to eight pints, three bottles of wine, or about 20 cocktails. The built-in tap system allows for easy dispensing, and the use of CO₂ or nitrogen cartridges ensures your drinks remain fresh and carbonated for extended periods.
The SquareOne Mini Keg represents a significant innovation in beverage storage and dispensing, offering a practical solution for those seeking the freshness of draft drinks without the bulk of traditional kegs. Its success underscores the demand for versatile and convenient beverage solutions in today’s market.
Customers have praised the SquareOne Mini Keg for its ability to keep beverages fresh and its compact size, which fits easily into refrigerators. The product has been well-received across various platforms, with users appreciating its versatility and convenience. As of October 2023, SquareKeg’s lifetime sales exceeded $1.4 million, and the company continues to operate successfully, boasting a $2 million net worth and $3.5 million in annual sales.
The SquareOne Mini Keg represents a significant innovation in beverage storage and dispensing, offering a practical solution for those seeking the freshness of draft drinks without the bulk of traditional kegs. Its success underscores the demand for versatile and convenient beverage solutions in today’s market.
Check out out the new update on Square Keg Shark Tank Update.
The SquareOne Mini Keg holds up to 128 ounces (approximately 3.8 liters) of your favorite beverage, equivalent to eight pints or about a twelve-pack of beer.
It’s designed to store a variety of drinks, including craft beer, cocktails, wine, cold brew coffee, kombucha, and more, keeping them fresh and carbonated for weeks.
The keg utilizes CO₂ cartridges to maintain carbonation and freshness, ensuring your beverages stay crisp and flavorful over time.
The keg measures approximately 9.5 inches in height, 5 inches in width, and 12 inches in length, weighing around 6 pounds when empty.
The SquareOne Mini Keg is available for purchase on the official SquareKeg website and through various online retailers.
