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Shark Tank Spotlight
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The Squatty Potty Shark Tank is a simple yet innovative product that has transformed the way people approach their bathroom habits. Since its appearance on the popular TV show Shark Tank, it has gained widespread attention and acclaim.
The Squatty Potty was invented by Bobby Edwards and his family in 2010. The idea was born out of a personal need when Bobby’s mother, Judy Edwards, was experiencing colon issues. After consulting with doctors and researching natural ways to improve bowel health, they discovered that squatting was a more natural position for elimination. This led to the creation of a simple stool that elevates the feet, allowing users to mimic a squatting position while using a standard toilet.
The primary health benefit of the Squatty Potty is its ability to facilitate a more natural and complete elimination process. By elevating the feet, the Squatty Potty helps to straighten the rectum, reducing strain and making bowel movements easier. This can help alleviate common issues such as constipation, hemorrhoids, and bloating. Many users report feeling lighter and more comfortable after using the Squatty Potty, and some studies suggest that squatting can lead to improved colon health over time.
The Squatty Potty gained national attention when it appeared on “Shark Tank” in 2014. Bobby and Judy Edwards presented their product to the panel of investors, seeking $350,000 in exchange for a 5% equity stake in their company. The pitch was memorable, featuring a humorous yet informative demonstration of the product’s benefits. Ultimately, they struck a deal with Lori Greiner, who offered $350,000 for a 10% stake.
The exposure from “Shark Tank” was a turning point for the Squatty Potty. The show not only provided the company with the necessary funding but also introduced the product to millions of viewers, significantly boosting sales and brand recognition.
Season and Episode |
Season 6, Episode 9 |
Air Date |
November 14, 2014 |
Entrepreneurs |
Bobby Edwards |
Product |
Toilet stool designed to help users assume a squatting position for more natural and effective elimination. |
Investment Sought |
$350,000 |
Equity Offered |
5% |
Initial Sales |
$1,000,000 |
Retail Plans |
Available online and in some retail stores, with plans to expand further into retail. |
Shark Reactions |
Intrigued by the product’s unique approach to a common problem and its existing sales success. |
Bidding War |
Interest from multiple sharks, leading to a competitive bidding situation. |
Final Deal |
Lori Greiner offered $350,000 for 10% equity. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Since its appearance on “Shark Tank,” the Squatty Potty has become a household name. The company has expanded its product line to include various models and designs, catering to different preferences and bathroom decors. The success of the Squatty Potty has also paved the way for increased awareness and acceptance of alternative bathroom products that promote better health.
The Squatty Potty’s marketing strategy has been a key factor in its success. The company has produced several viral videos, including the famous “Unicorn Poop” commercial, which humorously explains the science behind the product. These creative marketing efforts have helped the Squatty Potty maintain its popularity and continue to attract new customers.
The Squatty Potty is a testament to the power of simple, innovative solutions to everyday problems. By addressing a common health issue with humor and creativity, the Edwards family has created a product that resonates with people around the world. Whether you’re a long-time user or new to the concept, the Squatty Potty offers a unique and effective way to improve your bathroom experience.
