Buckwheat Milk
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Shark Tank Spotlight
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BAM Buckwheat Milk made its debut on Shark Tank Season 16, Episode 14, introducing a unique plant-based milk alternative crafted from buckwheat—a nutrient-dense, gluten-free seed. Despite its innovative approach and environmental mission, the product faced challenges during its pitch.
BAM, short for “Because Agriculture Matters,” is America’s first buckwheat-based milk. Unlike traditional plant-based milks, BAM leverages the benefits of buckwheat, a seed known for its high protein content and environmental advantages.
Available Varieties
BAM is a plant-based milk alternative made from buckwheat. Entrepreneur Paige Hansen sought $250,000 for 10% equity.
Paige did not secure a deal on Shark Tank.
After its appearance on Shark Tank, BAM was named a finalist at the Naturally San Diego 4th Annual Pitch Slam. The company is now preparing for a relaunch and continues to prioritize sustainable agriculture, despite changes since its Shark Tank debut.
Lori Greiner |
No offer |
Kevin O’Leary |
No offer |
Daymond John |
No offer |
Mark Cuban |
No offer |
Rashaun Williams |
No offer |
Founder Paige Hansen appeared on Shark Tank seeking $250,000 for 10% equity. Despite highlighting the environmental benefits of buckwheat, the sharks were not impressed with the taste, and concerns about the product’s market viability led to all sharks opting out of the deal.
Season and Episode |
Season 16, Episode 14 |
Air Date |
March 21, 2025 |
Entrepreneur(s) |
Paige Hansen |
Product |
BAM Buckwheat Milk is America’s first buckwheat-based milk, offering a sustainable and nutritious alternative to traditional dairy and other plant-based milks. |
Investment Sought |
$250,000 |
Equity Offered |
10% |
Valuation |
$2.5 million |
Initial Sales |
Lifetime Sales: $50,000. 2024 Sales (Projections): $200,000. Each bottle costs $2.94 to make and sells to distributors at $4.95. |
Retail Plans |
BAM plans to reduce costs by 60% with a large retail launch in January 2026 and plans to hire staff and build out a larger team. |
Final Deal |
No deal |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Each serving of BAM provides at least 4g of complete plant-based protein and contains no more than 2g of sugar. The ingredients include organic buckwheat, organic coconut cream, regenerative organic cane sugar, and organic acacia.
BAM emphasizes sustainable agriculture by promoting buckwheat, a crop that:
While BAM Buckwheat Milk faced challenges on Shark Tank, its commitment to sustainability and innovation in the plant-based milk industry positions it as a noteworthy option for environmentally conscious consumers seeking dairy alternatives.
A plant-based milk made from buckwheat, offering a gluten-free, dairy-free, and vegan alternative rich in complete protein.
Yes, despite its name, buckwheat is a gluten-free seed, not related to wheat.
Original, Hint of Vanilla, and Extra Creamy, each providing at least 4g of protein per serving.
Available in select retailers across Southern California, Nevada, and Arizona, and online through their official website.
No, the sharks opted out due to concerns over taste and market differentiation.
