Keepsake Trunks
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Petite Keep is a customizable memory box designed to preserve personal mementos from significant life events—whether it’s a baby’s first onesie, wedding vows, or graduation tassels. These keepsake boxes are crafted with care, elegance, and sentimentality in mind.
Each box features:
Petite Keep is essentially a modern, aesthetic twist on the old-fashioned memory box—perfect for gifting or treasuring your own milestones.
Petite Keep was founded by Madison McHugh, a Kansas City-based entrepreneur who wanted to give people a beautiful, intentional way to preserve their most important memories. The idea was sparked by her own desire to save tokens from meaningful moments in a way that felt elevated and timeless.
McHugh launched the company in 2021 with a direct-to-consumer model and quickly found traction among moms, newlyweds, and sentimental shoppers on Instagram and TikTok.
Mark Cuban, Barbara Corcoran, and Jamie Lima |
Accepted offer of $400,000 for 15% equity |
Kevin O’Leary and Jamie Lima |
$400,000 for 20% equity |
Lori Greiner |
No offer |
Season and Episode |
Season 16, Episode 9 |
Air Date |
January 24, 2025 |
Entrepreneurs |
Lindsay Mullenger |
Product |
A company that offers customizable, high-quality heirloom keepsake trunks designed to preserve and celebrate life’s most cherished moments. |
Investment Sought |
$400,000 |
Equity Offered |
5% |
Valuation |
$8 million |
Initial Sales |
2023 Sales: $5 million, with 2024 Projections to reach $10 million |
Retail Plans |
Operates on a direct-to-consumer model, primarily utilizing their official website for sales. The company leverages social media platforms, particularly Instagram, and collaborates with influencers to enhance brand visibility and engage with their target audience |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Petite Keep has resonated with a wide range of customers for several reasons:
Petite Keep is available exclusively through its official website: www.petitekeep.com, where customers can choose colors, add personal details, and select gift-ready packaging.
The brand occasionally offers limited edition collections and seasonal colorways, so it’s worth checking back for special releases.
In a world full of digital noise, Petite Keep offers a tangible way to hold onto life’s most cherished memories. Its success on Shark Tank is a testament to the power of combining quality craftsmanship with emotional storytelling.
Whether you’re looking to preserve a child’s milestones or honor a lost loved one, Petite Keep turns memory-keeping into an art form.
Petite Keep offers customizable, heirloom-quality keepsake trunks designed to elegantly store and preserve cherished memories, such as baby mementos and wedding keepsakes.
Customers can choose from various sizes, colors, fabrics, and add personalized embroidery, including names, dates, or meaningful messages, to make each trunk unique.
Yes, Petite Keep trunks can be purchased directly through their official website, where you can customize and order your personalized trunk.
Founder Lindsay Mullenger secured a deal of $400,000 for 15% equity from Mark Cuban, Barbara Corcoran, and Jamie Kern Lima during Season 16, Episode 9, which aired on January 24, 2025.
Due to the customized nature of the products, Petite Keep does not accept returns or exchanges. Customers are encouraged to review all order details carefully before confirming their purchase.
