Wall Lighting
We independently review everything we recommend. When you buy through our links, we may earn a commission. More information.
Newsletter
Get the latest shark tank product reviews and updates delivered right to your inbox!
Shark Tank Spotlight
You Might Also Like
Poplight is an innovative, renter-friendly wall light designed for easy installation without the need for tools or hardware. Founded in 2022 by wife-and-wife team Caroline Matthes and Rose Fierman, Poplight offers a stylish and practical lighting solution that can be installed in seconds. The product features a built-in level to ensure perfect alignment and comes in various colors, including Vermillion Red, Matte Black, and Sage Green, allowing customers to match their decor. Poplight is rechargeable and can be easily removed without leaving marks, making it ideal for renters and homeowners alike.
For more information on the product, check out: Poplight Shark Tank
Caroline and Rose entered the Shark Tank in Season 15 with a bold ask: $150,000 for 8% equity in their company. They impressed the Sharks with their creative solution for renters who want beautiful, functional lighting that doesn’t damage walls or requPoplightlex installations. The product relies on removable adhesive and magnetic components, allowing users to mount and reposition their lights effortlessly.
During their pitch, they showcased how Poplight appeals to modern-day renters, dorm residents, and anyone looking for temporary yet stylish lighting options. The founders emphasized that traditional lighting options often exclude people who can’t make permanent changes to their living spaces, and Poplight fills this gap perfectly.
Entrepreneurs |
Caroline Matthes and Rose Fierman |
Product |
Poplight offers rechargeable, detachable, decorative wall lights that can be installed without tools, making them ideal for renters and homeowners seeking flexible lighting solutions. The lights are available in various colors and can be dimmed and controlled via a mobile app. |
Investment Sought |
$150,000 |
Equity Offered |
8% |
Valuation |
~$2 million |
Initial Sales |
$5,000 in sales, but had not shipped any orders yet. |
Retail Plans |
Launched through their website and had secured three patents: a design patent and two pending technology patents, including one for the adhesive mechanism used with Poplight’s base. |
Mark Cuban |
No offer made. |
Kevin O’Leary |
Offered $150,000 for 8% equity, plus a $2 per unit royalty until $500,000 was recouped, after which the royalty would decrease to $1 per unit in perpetuity. |
Lori Greiner |
No offer made. |
Robert Herjavec |
No offer made. |
Barbara Corcoran |
Offered $150,000 with a $20 per unit royalty in perpetuity. She later revised her offer to $100,000 in cash and a $50,000 line of credit, with a $12 per unit royalty in perpetuity. |
The entrepreneurs accepted Kevin O’Leary’s offer of $150,000 for 8% equity, plus a $2 per unit royalty until $500,000 was recouped, after which the royalty would decrease to $1 per unit in perpetuity.
The Shark Tank effect hit Poplight almost immediately. After their episode aired, the company experienced a surge in website traffic and orders. Their initial production run sold out within weeks, creating a backlog of pre-orders. While the sudden influx of interest was overwhelming, the founders saw it as an opportunity to scale their production and streamline operations.
Social media also became a major driver of their success post-Shark Tank. Poplight’s Instagram and TikTok channels quickly gained thousands of followers as excited customers shared their experiences with the product.
One of Poplight’s immediate goals after Shark Tank was to expand its product offerings. Initially, the company focused on a few minimalist designs to test the waters. However, after receiving customer feedback, Caroline and Rose began working on new styles, colors, and features to better cater to diverse home decor preferences.
The founders are also exploring the integration of smart lighting technology, such as compatibility with voice-controlled devices like Amazon Alexa and Google Home. This step would position Poplight as not just renter-friendly but also tech-savvy and future-focused.
By the end of 2024, the company is projected to generate over $1 million in revenue—a significant milestone for a startup that was still in its early stages just a year ago.
Kevin O’Leary’s royalty-based deal has proven beneficial for both parties, as the rapid sales growth allowed Poplight to hit the $500,000 mark faster than anticipated. This success has not only validated the product’s market potential but also provided the founders with the financial stability needed to pursue further innovation.
Poplight has always placed a strong emphasis on customer feedback. Post-Shark Tank, the founders actively engaged with their growing community of users, gathering insights on how they could improve the product.
The company also launched a series of community contests, encouraging users to share photos and videos of their Poplight setups. These campaigns not only boosted brand awareness but also created a loyal community of Poplight enthusiasts.
Looking ahead, Poplight has ambitious plans to become a household name in the home lighting industry. In addition to expanding their product line and entering new retail markets, the company is exploring opportunities for international expansion. With renters and temporary residents worldwide facing similar challenges, Poplight’s solution has global appeal.
The founders are also committed to sustainability. They are working on developing eco-friendly adhesive options and exploring ways to make their packaging more sustainable.
Yes, Poplight secured a deal with Kevin O’Leary for $150,000 for 8% equity, plus a $2 per unit royalty until $500,000 was recouped, after which the royalty would decrease to $1 per unit in perpetuity.
Poplight is available for purchase on their official website and select retail stores. They also offer preorders for new product launches.
Poplight has experienced significant growth, including increased sales, expanded product lines, and new retail partnerships.
As of now, Poplight primarily ships within the United States, but the company is exploring international expansion.
Poplight’s renter-friendly, no-tools installation design sets it apart from traditional lighting solutions. It’s perfect for temporary spaces and offers both style and functionality.
Yes, the founders have announced plans to release new styles, colors, and features, including potential smart lighting options.
