Sea Moss Gel
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The Transformation Factory is a health and wellness brand specializing in organic sea moss gel products. Founded by entrepreneur Alexiou Gibson, the company aims to promote health benefits through the consumption of sea moss, a nutrient-rich superfood known for its high content of vitamins, minerals, and antioxidants. The brand offers a variety of flavored sea moss gels, including fruit-infused options, making the product both nutritious and appealing to a broader audience. Alexiou’s inspiring journey and dedication to transforming lives through healthier alternatives captured the attention of Shark Tank viewers.
For more information on the product, check out: The Transformation Factory Shark Tank
When Alexiou Gibson appeared on Shark Tank, his pitch was not just about selling a product—it was about telling a story. Gibson shared his personal journey of overcoming obesity and prediabetes by embracing a healthier lifestyle, which eventually led him to discover the transformative properties of sea moss. His passion for the product and his mission to share its benefits captivated the Sharks.
Gibson sought $500,000 in exchange for a 5% equity stake in The Transformation Factory. After a round of negotiations, Kevin Hart and Mark Cuban teamed up to offer $600,000 for 20% equity, a deal Gibson enthusiastically accepted. The investment not only provided the capital needed for expansion but also opened doors to invaluable mentorship and resources from the Sharks.
Entrepreneurs |
Alexiou Gibson |
Product |
The company specializes in nutrient-rich sea moss gels, offering flavors like pineapple, mango, and elderberry. |
Investment Sought |
$500,000 |
Equity Offered |
5% |
Valuation |
$10 million |
Initial Sales |
$3.5 million in sales within 11 months and a 35% profit margin. |
Retail Plans |
Use the investment to make the gels shelf-stable. |
Mark Cuban |
Partnered with Kevin Hart for $600,000 for 20% equity. |
Kevin O’Leary |
$500,000 for 30% equity. |
Lori Greiner |
No offer made. |
Kevin Hart (Guest Shark) |
Initially partnered with Barbara Corcoran for $500,000 for 20% equity, then switched to partners with Mark Cuban for $600,000 for 20% equity. |
Barbara Corcoran |
Initially partnered with Kevin Hart for $500,000 for 20% equity. |
Guest Shark Kevin Hart and Mark Cuban, offered $600,000 for 20% equity which was accepted.
The exposure from Shark Tank created an immediate and profound impact on The Transformation Factory’s sales. Before the show aired, the company had already achieved $3.5 million in revenue within its first 11 months of operation. However, following the episode’s broadcast, sales skyrocketed.
Reports indicate that The Transformation Factory made the equivalent of five months’ worth of sales in just three days after the show aired. Customers flocked to the company’s website to purchase their sea moss products, creating a surge in demand that required rapid scaling of operations.
As of 2023, The Transformation Factory had crossed $4 million in annual sales, and by mid-2024, the company reported lifetime revenues exceeding $45 million. This extraordinary growth demonstrates the power of Shark Tank exposure combined with a high-quality product and a compelling founder story.
One of the keys to The Transformation Factory’s sustained success has been its ability to innovate and expand its product line. While the company’s flagship product remains its sea moss gel, available in various flavors like pineapple, elderberry, and mango, they have also introduced new products to cater to a wider audience.
New Product Offerings Include:
The Transformation Factory also shares recipes and ideas on its website, encouraging customers to incorporate sea moss into smoothies, desserts, and other meals. This approach not only enhances customer engagement but also solidifies the brand’s position as an authority in sea moss products.
The explosive growth following Shark Tank required The Transformation Factory to make significant operational upgrades. To keep up with the surge in demand, the company moved into a state-of-the-art, 12,000-square-foot facility. This expansion allowed them to increase production capacity, streamline logistics, and ensure timely delivery of products to customers worldwide.
Additionally, the company has invested in staff training and cutting-edge equipment to maintain the high quality of its products while scaling up operations. This commitment to excellence has been a key factor in building trust and loyalty among its growing customer base.
Beyond its financial success, The Transformation Factory has remained committed to its mission of promoting health and wellness. The company frequently shares educational content about the benefits of sea moss on social media and its website. They have also hosted community events to raise awareness about healthy living and the importance of natural supplements.
Gibson’s personal story of transformation continues to inspire others, and he remains a vocal advocate for health equity and access to natural products.
Looking ahead, The Transformation Factory has ambitious plans for growth. The company aims to expand its retail presence by opening additional stores across the United States. They are also exploring international markets to bring their products to a global audience.
Furthermore, The Transformation Factory plans to invest in research and development to create new, innovative products that cater to emerging health trends. By staying ahead of the curve, the company hopes to maintain its competitive edge in the wellness industry.
The Transformation Factory specializes in sea moss-based products, including sea moss gels, capsules, and gummies, known for their health benefits such as boosting energy and improving digestion.
The company has reported lifetime revenues exceeding $45 million as of 2024.
Alexiou Gibson secured a $600,000 investment from Kevin Hart and Mark Cuban in exchange for 20% equity.
The first brick-and-mortar store is located in Mangonia Park, Florida.
The company plans to expand its retail footprint, explore international markets, and invest in new product development.
The company has hosted events, shared educational content, and remained committed to promoting health and wellness through its products and outreach efforts.
