Frozen Beef
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In the culinary world, few dishes exude elegance like the Beef Wellington—a succulent filet mignon encased in a flaky puff pastry. Traditionally reserved for upscale dining, this classic has been reimagined by Wellingtons LA, a Los Angeles-based company that brings gourmet convenience to your doorstep.
Founded during the COVID-19 pandemic by Arya and Anastasia Alexander, Wellingtons LA emerged from a simple dinner idea into a thriving business. The couple’s shared passion for quality ingredients and home-cooked meals led them to create a product that makes gourmet dining accessible to all.
Wellingtons LA specializes in ready-to-bake Beef Wellingtons, but their creativity doesn’t stop there. Their diverse menu includes:
Each product is handmade in Los Angeles, ensuring quality and freshness.
In Season 15, Episode 3 of “Shark Tank,” Arya and Anastasia sought a $200,000 investment for 10% equity in their company. Despite impressing the Sharks with their delicious offerings, they left without a deal. However, the exposure proved invaluable.
Season and Episode |
Season 15, Episode 3 |
Air Date |
October 13, 2023 |
Entrepreneurs |
Arya and Anastasia Alexander (husband and wife) |
Product |
Offers a variety of frozen, ready-to-bake gourmet dishes, including: Classic Beef Wellington, Cheeseburger Welly, Breakfast Welly, Hazelnut and Chocolate Welly, and Welly Bites. |
Investment Sought |
$200,000 |
Equity Offered |
10% |
Valuation |
$2 million |
Initial Sales |
Reported $313,000 in sales but incurred a loss of $260,000 in their first year. |
Retail Plans |
Sell directly to consumer through their website and through Goldbelly which is a good delivery service with overnight shipping. |
Shark Reactions |
The Sharks appreciated the taste of the products but expressed concerns about the business model and financial losses. |
Bidding War |
No bidding war. |
Final Deal |
No deal. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
Following their television appearance, Wellingtons LA experienced a significant surge in sales, reaching $600,000 shortly after the episode aired. This success enabled them to expand their reach through partnerships with delivery services like Goldbelly and Locale Market, allowing customers nationwide to enjoy their products.
Wellingtons LA prides itself on delivering elevated comfort food that requires minimal effort from the customer. Each Wellington is prepped and ready to bake, making gourmet meals achievable even for those with busy lifestyles. The company’s commitment to quality and convenience has garnered them a loyal customer base.
Wellingtons LA has successfully transformed a gourmet classic into an accessible, convenient meal option without compromising on quality. Their innovative approach and dedication to excellence have set them apart in the food delivery industry, making gourmet dining at home a delightful reality.
Check out out the new update on Wellingtons Shark Tank Update.
Wellingtons LA is a Los Angeles-based company specializing in ready-to-bake Beef Wellingtons and other pastry-wrapped dishes.
Each Wellington comes pre-prepared; simply bake it in your oven according to the provided instructions.
Products are available for purchase on their website and through partners like Goldbelly and Locale Market.
No, they did not secure a deal, but the exposure led to a significant increase in sales.
They offer a range of options, including Classic Beef, Cheeseburger, Breakfast, and Hazelnut Chocolate Wellingtons.
Yes, through their partnerships with delivery services, customers across the country can enjoy their products.
