Construction for Kids
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Shark Tank Spotlight
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Dig World, a unique construction-themed amusement park in Katy, Texas, has captured national attention with its innovative concept and recent appearance on ABC’s Shark Tank. Founded by Jacob Robinson in 2022, the park offers children and adults the opportunity to operate real construction machinery in a safe and controlled environment.
Inspired by his son Pierce’s fascination with construction equipment, Jacob Robinson envisioned a place where families could engage in hands-on experiences with real machinery. This vision materialized into Dig World, a 3.5-acre park adjacent to Katy Mills Mall, featuring full-size Caterpillar mini-excavators, skid steers, and UTVs. Beyond machinery operation, the park includes attractions like gem mining, a playground, and turf games such as Cornhole and TowerBall. Dig World also emphasizes STEM education through partnerships with Texas A&M University and hosts field trips for local schools.
Dig World is a Texas-based construction-themed amusement park where families can operate real equipment. Entrepreneur Jacob Robinson sought $200,000 for 10% equity.
Jacob secured a deal with Robert Herjavec for $200,000 for 10% equity of the franchising business and 10% of Dig World 1.
Following its appearance on Shark Tank, the company boosted its visibility by being featured on ABC13 Houston and actively sharing updates on social media.
Robert Herjavec |
Accepted offer of $200,000 for 10% of the franchising business and 10% of Dig World 1 |
Kevin O’Leary |
No offer |
Mark Cuban |
No offer |
Lori Greiner |
No offer |
Daymond John |
No offer |
In March 2025, Jacob Robinson pitched Dig World on Shark Tank Season 16, Episode 13, seeking $200,000 for a 10% equity stake in the company’s franchise model. He highlighted the park’s success, noting $1.2 million in revenue for 2023 and projected earnings of $1.5 million in 2024 with an expected profit of $350,000. Despite initial hesitations from some Sharks, Robert Herjavec saw potential in the venture and offered $200,000 for 10% equity in both Dig World and its franchise business, a deal Jacob accepted.
Season and Episode |
Season 16, Episode 13 |
Air Date |
March 14, 2025 |
Entrepreneurs |
Jacob Robinson |
Product |
Dig World, a Texas-based construction-themed amusement park where families can operate real equipment. |
Investment Sought |
$200,000 |
Equity Offered |
10% |
Valuation |
$2 million |
Initial Sales |
2023 Revenue: $1.2 million. 2024 Revenue (Projected): $1.5 million. 2024 Profit (Projected): $350,000. |
Retail Plans |
Dig World plans to open its first franchise location in Dallas, Texas, later in 2025. The new park will feature attractions developed in partnership with Dude Perfect, a popular YouTube channel known for trick shots and sports entertainment. |
Final Deal |
Robert Herjavec offered $200,000 for 10% of the franchising business and 10% of Dig World 1. |
*After the filming of a Shark Tank episode, investments are subject to thorough audits and evaluations. During this time period, the terms of the investment can be altered or canceled by either party. As a result, the deals presented on the show may not always come to fruition for various reasons. This site does not guarantee the accuracy of any final investment figures.
With the Shark Tank investment secured, Dig World is poised for expansion. The first franchise location is set to open in Dallas later in 2025, featuring elements from a partnership with Dude Perfect, a YouTube media brand known for trick shots and extreme sports challenges. This collaboration will introduce Dude Perfect-branded attractions to the park, enhancing its appeal . Additionally, Dig World is actively seeking franchisees nationwide, aiming to bring its unique experience to more communities.
To support its growth, Dig World has implemented ROLLER, a comprehensive venue management platform. This technology has significantly improved operational efficiency by automating tasks like ticketing, refunds, and weather-related communications, reducing administrative workload by 50%. ROLLER’s analytics tools also provide valuable insights into customer behavior, aiding in strategic decision-making and enhancing the overall guest experience.
Dig World’s journey from a single park in Katy to a nationally recognized brand exemplifies innovation and entrepreneurial spirit. With strategic partnerships, technological advancements, and a successful Shark Tank appearance, the company is well-positioned for continued growth. As Dig World expands its footprint, it remains committed to providing memorable, hands-on experiences that combine fun and education for families across the country.
A construction-themed adventure park where kids and adults operate real machinery like excavators and skid steers in a safe, fun environment.
The original Dig World is in Katy, Texas, next to Katy Mills Mall, with franchise expansions planned—including a Dallas location.
Dig World is designed for children ages 3+ and adults. Kids under 3 may enjoy other activities like the playground and turf games.
Founder Jacob Robinson secured a $200K deal from Robert Herjavec for 10% equity in both the company and its franchise model.
Yes! Dig World is franchising, with investments ranging from $2.5M to $5.5M. There’s a $100K franchise fee, 5% royalty, and 2% marketing fee.
