Allergy Relief
We independently review everything we recommend. When you buy through our links, we may earn a commission. More information.
Newsletter
Get the latest shark tank product reviews and updates delivered right to your inbox!
Shark Tank Spotlight
You Might Also Like
First Defense Nasal Screens is a unique health and hygiene product designed to protect users from inhaling harmful particles such as allergens, pollutants, and bacteria. These small, adhesive nasal screens are placed over the nostrils, acting as a physical filter to improve air quality without obstructing breathing. The product is marketed as an innovative, discreet, and effective alternative to traditional masks, ideal for individuals who need respiratory protection in various environments. The company gained attention for its appearance on Shark Tank, where the founder pitched the product to secure funding and expand its reach.
For more information on the product, check out: First Defense Nasal Screens Shark Tank
In Season 2 of Shark Tank, founder Joe Moore stepped into the tank to pitch First Defense Nasal Screens. His product was designed to provide discreet and effective protection from allergens, pollutants, and even airborne bacteria. Moore’s passion for his invention shone through as he explained its versatility and ease of use, targeting markets ranging from construction workers and allergy sufferers to individuals traveling in polluted areas.
Entrepreneurs |
Joe Moore |
Product |
Lightweight, adhesive nasal filter, is designed to reduce the inhalation of allergens, pollutants, and other airborne particles by up to 99%. |
Investment Sought |
$500,000 |
Equity Offered |
10% |
Valuation |
$5 million |
Initial Sales |
Sold 1.7 million units and held a purchase order from the United Arab Emirates valued at $8 million over six year. |
Retail Plans |
Use the investment to help with manufacturing for the United Arab Emirates 6 year deal. |
Mark Cuban |
No initial offer, but later teamed up with Kevin O’Leary and Daymond John. |
Kevin O’Leary |
Offers $500,000 for 20% equity and a 15% royalty until the investment is recouped. |
Robert Herjavec |
Offered $4 million for 100% ownership of the company, along with a 10% royalty in perpetuity. |
Barbara Corcoran |
No offer made. |
Daymond John |
Offers $800,000 for 30% equity, plus a 10% royalty. |
Kevin O’Leary, Daymond John, and Mark Cuban make a deal together of $750,000 for 30% equity and 10% perpetual royalty which was accepted, but did the deal did not materialize post-show.
Following the Shark Tank deal, First Defense Nasal Screens gained considerable media attention and a surge in customer interest. The show’s exposure helped boost sales, as many viewers were intrigued by the product’s promise of improved respiratory health. With Daymond John on board, the company focused on refining its branding, streamlining production, and expanding its market presence both domestically and internationally.
One of the biggest milestones for the company was breaking into global markets. The product became especially popular in regions with high pollution levels, such as parts of Asia and the Middle East, where respiratory protection is a critical need. The affordability and convenience of the nasal screens made them an appealing alternative to masks in these areas.
However, the journey was not without challenges. Scaling production to meet growing demand proved difficult at times, as did educating consumers about how the product works. While nasal screens are innovative, they require a level of trust and awareness that traditional masks do not. To address this, the company invested in marketing campaigns and educational materials that highlighted the product’s scientific efficacy and ease of use.
Today, First Defense Nasal Screens continues to make an impact in the health and wellness industry. The product has been adopted by individuals in a variety of fields, from allergy sufferers to professionals working in dust-heavy environments. Its compact, unobtrusive design sets it apart in a market dominated by larger, bulkier respiratory protection solutions.
In addition to consumer sales, the company has explored partnerships with businesses and institutions that prioritize air quality and respiratory health. First Defense Nasal Screens has become a go-to product for industries like construction, healthcare, and travel, where respiratory protection is critical.
Looking ahead, the company is poised to expand its product line and further establish itself as a leader in respiratory health solutions. With growing awareness of air quality issues worldwide, First Defense Nasal Screens is well-positioned to meet the needs of a health-conscious consumer base.
Whether you’re tackling seasonal allergies or working in a dusty environment, First Defense Nasal Screens offers a simple, effective way to breathe easier—proof that even the smallest innovations can make a big difference.
Yes, founder Joe Moore secured a $750,000 deal with Daymond John for 30% equity in the company.
Sales significantly increased after the pitch, especially in regions with high pollution, as the product gained global attention.
Allergy sufferers, travelers, construction workers, and anyone exposed to pollutants or airborne irritants can benefit from the product.
The company is focusing on global market expansion, refining its product line, and creating awareness about air quality and respiratory health solutions.
